Chief Marketer Staff

• Social

  Social Media is Royal for “Queen”

  Social media has changed the book promotion strategy for authors.

• Social

  Niche Networks: Should One Be Part of Your Marketing Mix?

  Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

• NASCAR Fans Get Signature on Racecar in BK Promo

  For NASCAR fans, having their signature on popular driver Tony Stewart’s car during a race could be the dream of a lifetime

• 7-Eleven Ties to Farmville, Other Facebook Games in Code Campaign

  In its latest move to cement ties with Generation Y, convenience retailer 7-Eleven will partner with Facebook game producer Zynga to populate its store brands and cups with access codes for use with Zynga’s most popular games

• M&M’s Sweeps Decides Color of Diddy Party

  The M&Ms brand has been running a promo that lets people vote for their favorite M&Ms character

• News Brief-Oriental Trading

  ORIENTAL TRADING: a direct merchant of value-priced party supplies, arts and crafts, toys and novelties, and a provider of affordable home décor and giftware, has hired Dave Johnson as senior vice president of marketing

• Agencies

  Casual Male Has Solid Quarter, Will Blur Product Lines

  Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins.

• People In The News: Launchpad Advertising, Demeter Group

  Launchpad Advertising and Demeter Group have made changes to their executive lineups.

• Clash-Media Acquires Ad Serving Tech, Replaces CEO

  Clash-Media, which operates an online advertising network, has acquired Trigga. Trigga offers a proprietary technology which qualifies ads served on news and lifestyle Web sites.

• Blurb’s Killed Ideas: 2010 IMA Award Winner

  2010 IMA Award winner, New Media & Integrated Promotion | Blurb attracts agency creative directors by publishing their one great idea that got away