Chief Marketer Staff

• Agencies

  Letters to the Editor

  NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …

• Agencies

  THE DEL POLITO LETTER: USPS Could Benefit From Thinking Small

  In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

• Agencies

  Bear In MInd

  Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the

• Agencies

  CURMUDGEON-AT-LARGE: Drum Them Out of the Corps

  We all have read who knows how many science fiction stories in which a defunct person comes back to life.

• Agencies

  PUSHING THE ENVELOPE: Pot Cluck

  And now, because absolutely no one demanded it, here’s an all-dancing, all-singing, all-celebrity edition of Pushing the Envelope.

• Agencies

  Jupitermedia Corp. Takes Legal Action vs. eMarketer

  Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …

• Agencies

  InfoUSA’s Sales Genie Reappears

  InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.

• Agencies

  DNC Violations Spur First Civil Action by FTC

  Do-not-call settlements also reached in Texas

• Agencies

  Nestea Rolls Its Snowman

  Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour this autumn. The site, www.nesteacool.com, is hosting

• Agencies

  Changing Channels

  Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!