Chief Marketer Staff, Author at Chief Marketer

Some Slight Sleight of Hand

It’s time for my biannual review of data cards and data sheets, which has been conducted only once over the past 10 years in these pages.

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Producing Results

A good relationship is one way to get the most from your printing vendor partnerships

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InfoUSA’s Sales Genie Reappears

InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.

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DNC Violations Spur First Civil Action by FTC

Do-not-call settlements also reached in Texas

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Bear In MInd

Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the

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NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, …

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Changing Channels

Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!

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News briefs/directmag.com

9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …

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THE DEL POLITO LETTER: USPS Could Benefit From Thinking Small

In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

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