Chief Marketer Staff

• List and Database News

  Mailing lists for the direct marketing industry.

• Sara Lee to Sell 60 Brands

  Sara Lee Corp. plans to sell as many as 60 of its household products brands to fund more aggressive marketing for its bigger brands. Brands likely to get more marketing funds are the Ambi Pur air care line; Radox bath and shower products in Europe; and …

• Agencies

  Ford To Follow Oprah Giveaway

  Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV’s Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the …

• TruGreen Sponsorship of U.S. Youth Soccer Under Fire

  Dozens of prominent children’s and environmental organizations sent a letter today to U.S. Youth Soccer asking it not to renew its sponsorship agreement with the world’s largest lawn care and landscaping company. The groups cited concerns that …

• Agencies

  Southwest and Blockbuster Offer Up 4 Million Snack Packs

  Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …

• McDonald’s and Destiny’s Child Pair Up

  McDonald’s will sponsor Destiny’s Child’s worldwide tour next year as part of a multi-dimensional partnership with the trio. The three, Beyoncé Knowles, Kelly Rowland and Michelle Williams, will play an integral role in McDonald’s I’m Lovin’ It branding …

• Agencies

  Yahoo Wires Bus Stops for Local Launch

  Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …

• Target, Marvel Give Comics to School Kids

  Target Stores and Marvel Enterprises are distributing 1 million custom-published comics to promote literacy. Target and Marvel are producing a series of custom comics featuring Marvel characters such as Spider-Man and Captain America in storylines that …

• Cuervo and Domecq Pour On the Holiday Spirit

  The battle for market share during the holidays is heating up with at least two liquor makers vying for customer’s attention with eye-catching designs, value adds and discounts. Tequila maker Jose Quervo will debut a holiday point-of-sale campaign Nov. …

• News Briefs

  ACTRESS SUSAN LUCCI: will begin selling her fragrance Invitation in Wal-Mart Stores. The brand has been sold online and through HSN Home Shopping Network. This is the first retail distribution for the fragrance that’s sold by Lucci’s company, SL …