Chief Marketer Staff
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TruGreen Sponsorship of U.S. Youth Soccer Under Fire
Dozens of prominent children’s and environmental organizations sent a letter today to U.S. Youth Soccer asking it not to renew its sponsorship agreement with the world’s largest lawn care and landscaping company. The groups cited concerns that …
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Agencies
Southwest and Blockbuster Offer Up 4 Million Snack Packs
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …
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McDonald’s and Destiny’s Child Pair Up
McDonald’s will sponsor Destiny’s Child’s worldwide tour next year as part of a multi-dimensional partnership with the trio. The three, Beyoncé Knowles, Kelly Rowland and Michelle Williams, will play an integral role in McDonald’s I’m Lovin’ It branding …
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Agencies
Yahoo Wires Bus Stops for Local Launch
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search …
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Target, Marvel Give Comics to School Kids
Target Stores and Marvel Enterprises are distributing 1 million custom-published comics to promote literacy. Target and Marvel are producing a series of custom comics featuring Marvel characters such as Spider-Man and Captain America in storylines that …
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Cuervo and Domecq Pour On the Holiday Spirit
The battle for market share during the holidays is heating up with at least two liquor makers vying for customer’s attention with eye-catching designs, value adds and discounts. Tequila maker Jose Quervo will debut a holiday point-of-sale campaign Nov. …
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News Briefs
ACTRESS SUSAN LUCCI: will begin selling her fragrance Invitation in Wal-Mart Stores. The brand has been sold online and through HSN Home Shopping Network. This is the first retail distribution for the fragrance that’s sold by Lucci’s company, SL …
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House Passes Anti-Spyware Bill
Companies and others that secretly install spyware programs on people’s computers to surreptitiously monitor their Internet activities would face large federal fines under a new bill which has passed the House.
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Online Product Research Drove Offline Spending: Report
Online product research conducted by consumers during the past year helped drive $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending, according to Dieringer Research Group.
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DMC Advertising Acquires Marek Litho
DMC Advertising & Direct Marketing Inc. will acquire Marek Litho, a printing services firm in Muskego, WI.