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Chief Marketer Staff

  • Direct Growth Strong for Neiman Marcus

    Total revenue for The Neiman Marcus Group rose 6.3%, from $344 million during the five weeks ended Oct. 4. 2003, to $366 million for the five weeks just ended. While the company did not break out individual sales figures, it did indicate that revenue from Neiman Marcus Direct rose 6.4% while store revenue was up 5.6%.

  • Frontier Airlines Loyalty Program Embraces Print-On-Demand Service

    Frontier Airlines has started using a print-on-demand offering from Jerome Group to enhance its frequent flier card program. The new system will allow the carrier to cut down on fulfillment turnaround time for EarlyReturns, its loyalty program. The printing program allows the airline to incorporate a magnetic stripe onto the cards.

  • Deutsche Post Aggregates Units Into DHL Smart and Global Mail

    Deutsche Post World Net has united its international mail industry operations Deutsche Post Global Mail, SmartMail Services and QuikPak under a single corporate umbrella. The new entity, DHL Smart and Global Mail, will be a separate business from DHL Express, although both firms will be under the aegis of Deutsche Post World Net.

  • Fort Lauderdale Call Center To Raffle Off South Florida Vacation at DMA Conference

    Global Response Inc., a call center and fulfillment firm based just outside Fort Lauderdale, will hold a drawing for a free trip for two to Fort Lauderdale during 87th Annual Direct Marketing Association Conference and Exhibition in New Orleans on Oct. 16 to 20.

  • List and Database News

    Mailing lists for the direct marketing industry.

  • Sara Lee to Sell 60 Brands

    Sara Lee Corp. plans to sell as many as 60 of its household products brands to fund more aggressive marketing for its bigger brands. Brands likely to get more marketing funds are the Ambi Pur air care line; Radox bath and shower products in Europe; and …

  • Agencies

    Ford To Follow Oprah Giveaway

    Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV’s Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the …

  • TruGreen Sponsorship of U.S. Youth Soccer Under Fire

    Dozens of prominent children’s and environmental organizations sent a letter today to U.S. Youth Soccer asking it not to renew its sponsorship agreement with the world’s largest lawn care and landscaping company. The groups cited concerns that …

  • Agencies

    Southwest and Blockbuster Offer Up 4 Million Snack Packs

    Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, …

  • McDonald’s and Destiny’s Child Pair Up

    McDonald’s will sponsor Destiny’s Child’s worldwide tour next year as part of a multi-dimensional partnership with the trio. The three, Beyoncé Knowles, Kelly Rowland and Michelle Williams, will play an integral role in McDonald’s I’m Lovin’ It branding …