Chief Marketer Staff, Author at Chief Marketer

List and Database News

The Out of Site Distance Learning list postal and e-mail file identifies nearly 900,000 men and women who responded to print or online surveys to indicate an interest in education and personal advancement.

Agencies

Jo-Ann Stores Stitches Save the Children Contest

Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children’s bi-annual art …

Agencies

Mail Stream: A Report on Incoming Direct Mail

Lifestyle Fascination Capitalizes on Yoga’s Popularity The Early Fall edition of Lifestyle Fascination, a home tech catalog, features serene cover art of a woman at the beach holding a challenging yoga position under a blue sky. The catalog’s 48 pages, …

Loose Cannon: I Come to Change Summer NCDM, Not Bury It

At last summer’s National Center for Database Marketing conference in San Francisco, I mentioned to one attendee that I was hoping to say hello to a colleague of hers.

“Oh, he’s here,” she replied, gesturing to the sparse crowd milling around the breakfast buffet. “You shouldn’t have too much problem finding him here.”

Ouch.

DMA’s Prescott to Chair Postal Union’s Consultative Committee

Charles Prescott, vice president of international business for the Direct Marketing Association, has been named chairman of the Consultative Committee of the Universal Postal Union.

Avaya Gives B2B DM Biz to MRM NY

Avaya Inc., a communication networks, systems and software supplier, has named MRM Partners New York agency of record for its acquisition, relationship marketing and sales channel activities. While the companies did not disclose the value of the account, an industry source estimated that billings might wind up being between $15 and $20 million annually.