Chief Marketer Staff
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Radiate Entertainment Names Brakl to New Marketing Post
Radiate Entertainment Group has hired Vicki Brakl as VP-marketing, a new post at the Los Angeles shop. Brakl most recently was VP-sales and marketing at packaging firm Smyth Cos., Minneapolis. She had been senior marketing manager for PepsiCo’s Safeway …
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News Briefs
COCA-COLA CO.: has expanded its deal with discount U.S. airline AirTran Airways to offer a wider selection of its soft drinks, juices and other drinks on the airline’s 500 daily flights. Financial terms of the three-year deal were not disclosed. TYLER …
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DoubleClick Upgrades Online Ad Tracking
DoubleClick Inc. has revamped its reporting system for monitoring online marketing campaign performance to provide an hourly status report, additional data filters and reporting criteria for more in-depth analysis.
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Agencies
A Tour of the New W Seoul
Starwood Hotels & Resorts Inc. has opened it first W Hotel in Asia and is billing it as a “sumptuous haven with urban sensibilites.” The W Seoul-Walkerhill is set in an urban resort destination close to the heart of Seoul, South Korea. The 14-story …
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Jos. A. Bank Plans DRTV and Web Site Clothing Line
Hampstead, MD-based Jos. A. Jos. A. Bank Clothiers Inc. plans to launch a clothing line on QVC Inc.’s TV home shopping channel and Web site.
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Nutraceuticals Firm Plans Catalog and Infomercials
Two Arizona firms have formed a partnership to launch New Life Solutions Inc., a nutraceutical products company, which will market products via catalog, television infomercials, radio and retail kiosks.
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Web Site Launched for Travel Marketers
USA Direct Inc., Worth International Media Group and AccuData America have banded together to launch a Web site (rtimemailnow.com) offering direct marketing services to the travel industry.
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Volkswagen Extends Teleservices Contract With Perot
Volkswagen of America Inc. has signed a new five-year contract with Perot Systems Corp. to manage its customer contact center and database. Perot handles roughly 1.25 million customer contacts annually for the Volkswagen and Audi brands.
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Short Cuts
Marty Albertson the current president and co-CEO of Guitar Center Inc. will assume the position of chairman of the board and sole CEO in the fourth quarter, succeeding Larry Thomas, who will become chairman emeritus, but remain a board member.