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Chief Marketer Staff

  • Publicis Elevates Puls, Gottschalk

    Publicis Dialog has two new top executives running its Irvine, CA office. The agency promoted Mary Puls to managing director, and Ray Gottschalk to senior VP of Publicis Dialog Southern California. They’ll take over the duties of President-CEO Ray …

  • Mailers Hope Congress Can Pass Postal Relief

    Mailing industry groups are hoping against hope that Congress will be able to pass some

  • Fourth Quarter Looks Rosy For DM Employment: Survey

    Layoffs and hiring freezes at direct marketing firms are at their lowest level in four years, according to a survey of hiring practices within the DM field.

  • Alliance Data Systems to Acquire Epsilon Data Management

    Alliance Data Systems will acquire Epsilon Data Management, Inc., a marketing, transaction, technology and analytic services firm. The total value of the transaction is approximately $300 million, and is expected to close during the fourth quarter of 2004.

  • Monday Still Best for Sending E-Mail

    E-mail messages are most likely to be read on Mondays, according to study from e-Marketing company eROI.

    In its research brief, which covered third-quarter 2004, eROI reaffirmed its second-quarter findings, which revealed that both reads and click throughs were at their highest on Mondays and declined through the week, although the company did see a slight upward tick in reads on Friday.

  • Senate Receives Two Postal Service Governor Nominees

    Carolyn L. Gallagher and Louis J. Giuliano were nominated to be governors of the United States Postal Service for the remainder of the term expiring December 8, 2005.

  • Advo Picks New CEO

    Advo Inc.

  • ATA Recognizes Teleservice Industry Efforts

    The American Teleservices Association (ATA) has given its highest honor, the Fulcrum Award, to Lori Fentem of Synergy Solutions and Joe Sanscrainte of Call Compliance. The award recognizes Fentem

  • List and Database News

    List for the direct response industry.

  • Agencies

    Gap’s New Loyalty Credit Card Works in Three Stores

    Gap Inc. has begun offering a new private-label credit card that lets shoppers use the card to shop the company’s Gap, Banana Republic and Old Navy brands. The program improves on the existing loyalty rewards program allowing points to be earned and …