Chief Marketer Staff

• Fourth Quarter Looks Rosy for DM Employment: Survey

  (Direct Newsline)—Layoffs and hiring freezes at direct marketing firms are at their lowest level in four years, according to a survey of hiring practices within the DM field. Sixty percent of the respondents are planning to make hires before year-end, …

• Cherry Vanilla Dr Pepper Debuts

  Dr Pepper has a new flavor: cherry vanilla. Cadbury Schweppes will make regular and diet versions of the new drink for Texas and nearby states then roll the beverage nationwide in January. Cherry Vanilla Dr Pepper is the first offering in the company’s …

• TechWerks Acquires FundVision

  TechWerks, a developer of electronic marketing systems, has acquired the development rights, intellectual property rights and customer list of FundVision

• NY AG Sues 9/11 Coin DMer

  New York state Attorney General Eliot Spitzer has filed a lawsuit

• Paid Search Hikes Yahoo 3Q Financials

  Online advertising was largely responsible for tripling third-quarter profit and doubling revenue at Yahoo Inc.,

• U.K. E-Mail Spending to Rise Next Year: Report

  About half of U.K. marketing professionals intend to increase their e-mail-marketing budget in the next year,

• Potpourri Group Acquires Whatever Works

  Potpourri Group, a Chelmsford, MA-based cataloger, has bought Whatever Works, a Brooklyn, NY catalog

• Abacus Opens Office in France

  Abacus, the catalog database cooperative, has formed Abacus France. The company will be based in Lille, France, and plans to provide French catalogue companies with systems for driving and improving the profitability of direct marketing initiatives. …

• AdSouth, Manhattan Media Team Up

  AdSouth, Manhattan Media

• Short Cuts

  Short Cuts 101404