Chief Marketer Staff
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Agencies
KNOW YOUR CEO
Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.
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Agencies
The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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Agencies
A Year of Change
“All is flux, nothing stays still.”
While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.
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Agencies
Curmudgeon-at-Large: Get Out of My Sandbox
Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …
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Agencies
Direct Hit: Anniversary Time
It’s time for one of those small but meaningful anniversaries, at least for students of direct marketing trade media. It was on Nov. 7, 1994 that the first edition of Direct Newsline, our daily news service, appeared. Newsline was the brainchild of …
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Experian Acquires Simmons Research
Experian has acquired Simmons Research. Details of the transaction were not announced.
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Google Launches Test of Desktop Search
Online search power Google has introduced a new software program that can look through files on the hard drive of a desktop PC to locate documents, e-mails, instant messages and media content.