Chief Marketer Staff
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Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
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Letters to the Editor
WHY BEN? WHY NOT! There are definitely several living direct marketers who belong in the Direct Marketing Association’s Hall of Fame and who are not — and it’s a real problem that merits discussion. But what possible objection can anyone have to …
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Agencies
Taking the Reins
A day shy of his one-month anniversary on the job, Direct sat down with new Direct Marketing Association president and CEO John A. Greco Jr. to talk about his thoughts on direct marketing and the future of the association.
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ECHOES OF THE PAST
Everyone needs to spruce up a bit when they get to a certain age, and the Direct Marketing Association’s International Echo Awards are no exception.
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KNOW YOUR CEO
Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.
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The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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A Year of Change
“All is flux, nothing stays still.”
While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.