Chief Marketer Staff
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Agencies
The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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Agencies
DIRECT Listline
NEW LISTS OfficeMax Government/Education OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, …
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Agencies
Curmudgeon-at-Large: Get Out of My Sandbox
Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …
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Agencies
Direct Hit: Anniversary Time
It’s time for one of those small but meaningful anniversaries, at least for students of direct marketing trade media. It was on Nov. 7, 1994 that the first edition of Direct Newsline, our daily news service, appeared. Newsline was the brainchild of …
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Agencies
IBM Fine-Tunes Marketing Budget
In 1993, when IBM Corp. was labeled a “dinosaur” by several leading business publications, it wasn’t exactly facing extinction. But it was in danger of becoming irrelevant, according to T. David McGovern, IBM Global Services’ manager of worldwide direct …
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