Chief Marketer Staff
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Agencies
CML Reaches Emergency Service Chiefs by Mail
Marketer generates leads for 911 call monitoring system
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Agencies
Pushing the Envelope: Location, Location, Location
If you’re reading this at the Direct Marketing Association’s annual conference in New Orleans, one thing is likely: You’re just happy you’re not in Orlando. In anticipation of this year’s show, I took a very informal survey to see what conference …
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Agencies
Direct Hit: Anniversary Time
It’s time for one of those small but meaningful anniversaries, at least for students of direct marketing trade media. It was on Nov. 7, 1994 that the first edition of Direct Newsline, our daily news service, appeared. Newsline was the brainchild of …
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Agencies
Vendors With Varoom
OK, you want great merchandise? If you guessed that step number one is hunting like the dickens to find something that’s truly unusual, you got it. Stories abound about the lengths topnotch catalog merchandisers will go to unearth treasures that at …
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Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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Agencies
Postal Progress
About the only thing that seems certain about the fate of pending postal reform legislation is that it might have to be put off for the next Congress and administration
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Agencies
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -