Author

Chief Marketer Staff

  • A DMA Timeline

    1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
    1918 | First DMAA convention in Chicago

  • News briefs/directmag.com

    9/27 SIDNEY T. ROSS, founder of the $188 million jewelry cataloger Ross-Simons, died Sept. 21 at age 88, according to Catalog Age magazine. Ross started the company with his wife Lillian and partner Phil Simons as a jewelry store in downtown Providence, …

  • KNOW YOUR CEO

    Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.

  • Did You Hear That?

    The DMA Echo Awards initially were called

  • The Makeover Maven: I Sell, Therefore I Advertise

    How do they do it? How do companies like this stay in business? Certainly not through advertising like this. As I am fond of saying, they don’t sell because they advertise. They advertise because they sell. They make a lot of sales because they have a …

  • The Road to Wellville

    How patent medicine kings like H.H. Warner developed the art of direct mail

  • The 10% Club

    The origins of list management and the manager’s commission

  • Book Excerpt: Power Shift

    Putting consumers in control gives them a sense of empowerment

  • Curmudgeon-at-Large: Get Out of My Sandbox

    Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …

  • Beyond Satisfaction

    Keeping customers happy is just one element of a successful loyalty campaign