Chief Marketer Staff
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A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
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News briefs/directmag.com
9/27 SIDNEY T. ROSS, founder of the $188 million jewelry cataloger Ross-Simons, died Sept. 21 at age 88, according to Catalog Age magazine. Ross started the company with his wife Lillian and partner Phil Simons as a jewelry store in downtown Providence, …
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KNOW YOUR CEO
Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.
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The Makeover Maven: I Sell, Therefore I Advertise
How do they do it? How do companies like this stay in business? Certainly not through advertising like this. As I am fond of saying, they don’t sell because they advertise. They advertise because they sell. They make a lot of sales because they have a …
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The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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Curmudgeon-at-Large: Get Out of My Sandbox
Yeah, it’s inevitable. We buy a nice sandbox, fill it with nice sand, and are having a nice time playing in it. Then in come a bunch of yahoos who insist on playing in our sandbox. They get it full of mud, their raucous deportment destroys the placid …
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Beyond Satisfaction
Keeping customers happy is just one element of a successful loyalty campaign