Chief Marketer Staff
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List and Database News
Mailing lists for the direct response marketing industry.
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Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery)
There are 8 million people in the Naked City, and each one of
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …
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Agencies
KNOW YOUR CEO
Since most of the industry hasn’t had a chance to meet the DMA’s new man in charge yet, we thought it would be fun to give readers a glimpse beyond the professional life of John Greco.
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Agencies
IBM Fine-Tunes Marketing Budget
In 1993, when IBM Corp. was labeled a “dinosaur” by several leading business publications, it wasn’t exactly facing extinction. But it was in danger of becoming irrelevant, according to T. David McGovern, IBM Global Services’ manager of worldwide direct …
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Agencies
Healthcare DM Prognosis Looks Good
Brand building, retention are major goals in pharmaceuticals
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Agencies
The Road to Wellville
How patent medicine kings like H.H. Warner developed the art of direct mail
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Agencies
The Makeover Maven: I Sell, Therefore I Advertise
How do they do it? How do companies like this stay in business? Certainly not through advertising like this. As I am fond of saying, they don’t sell because they advertise. They advertise because they sell. They make a lot of sales because they have a …
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