Chief Marketer Staff
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Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery)
There are 8 million people in the Naked City, and each one of
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Ugg Australia Mails Catalog Ugg boots, the fashion statement made popular by a number of celebrities such as Kate Hudson, Gwyneth Paltrow and Oprah Winfrey, have arrived in homes this fall with the 30-page Ugg Australia catalog. The footwear brand’s …
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Agencies
A Year of Change
“All is flux, nothing stays still.”
While the Greek philosopher Heraclitus made that observation more than 2,500 years ago, he could have been presenting an address on the state of today’s direct and interactive marketing industry, because change is the name of the marketing game.
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Agencies
Vendors With Varoom
OK, you want great merchandise? If you guessed that step number one is hunting like the dickens to find something that’s truly unusual, you got it. Stories abound about the lengths topnotch catalog merchandisers will go to unearth treasures that at …
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Agencies
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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Agencies
Postal Progress
About the only thing that seems certain about the fate of pending postal reform legislation is that it might have to be put off for the next Congress and administration
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Agencies
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -