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Chief Marketer Staff

  • AccuData Expands Online Tools For List Firms

    AccuData America has introduced several Internet tools for data resellers, list brokers and managers to access its lists and database, which can be embedded on co-branded or independent Web sites.

  • Electric Generator to Test Direct Mail

    Raleigh, NC-based Electric Generators USA Inc. is launching a test direct mail campaign targeting 147,000 households in Brevard County, FL, to promote a new subscription service for emergency access to portable gasoline-powered electric generators when power is disrupted.

  • Short Cuts

    Direct mail will be included the media mix in a co-promotion involving Paramount Pictures’ new film Alfie and Piaggio USA’s new motorcycle model Vespa Granturisimo.

  • List and Database News

    The Association of Marian Helpers has named Estee Marketing Group Inc. to oversee its lists of English and Spanish speaking donors. A total of 119,588 last 13- to 36-month English speaking donors are available.

  • Agencies

    Live from New Orleans: Phone, E-mail Get Top ROI in New DMA Survey

    Call it a study in contrasts. Americans have signed up for the do-not-call list in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

  • Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery)

    There are 8 million people in the Naked City, and each one of ’em has a story. Maybe if Sears did a better job of targeting, those Naked City residents would have clothes, too.

    My name is Sam Chaid, but the lettering on the glass of my office door says “The Segmentation Shamus.”

  • Live From New Orleans: Phone, e-mail Get Top ROI in New DMA Survey

    Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring.

    A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

  • Live From New Orleans: Feds Ask Global DMers to Help Stop Spam

    Spammers beware: The FBI is on your tail.

    Dan Larkin, supervisor of the FBI’s Internet Crime Complaint Center, told DMers here yesterday that the Slam Spam task force has already moved a few new investigations into the search-and-seizure stage, and some of the latest targets have begun to talk about others involved in spam and fraud.

  • Live From New Orleans: Online Loyalty Program Boosts Danish Newspaper’s Readership

    An online loyalty program has helped boost reader loyalty and satisfaction for EkstraBladet, the largest single copy newspaper in Denmark.

    About 30,000 readers have opted-in to the Ekstrapanelet program, while another 16 participate in the Sportspanelet group, said Sven Michelsen, CRM manager in a session here yesterday

  • Live From New Orleans: Australian Virgin Money Campaign Snares Top Echo Honor

    Australian agency iLeo took the top award in this year’s Echo Awards, presented earlier today.

    The McMahons Point-based firm won the Diamond Echo for the “Plastic Surgery” launch campaign for client Virgin Money of Sydney. The agency also took home a gold Echo for the effort, in the consumer financial products & services/multimedia/integrated media category.