Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

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Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I’ve read in a long time. I loved it!

List and Database News

List for the direct response marketing industry.

Being an old hard-boiled detective novel lover, I gotta tell you I thought this was the coolest thing I’ve read in a long time. I loved it! Thanks, mac. Keep your hat pulled low and watch your back. It’s a tough town.

Live From New Orleans: New CEO Calls for Member Input

The Direct Marketing Association needs to “protect its brand” by building trust, service and value among both consumers and members. That’s the message DMA president and CEO John A. Greco Jr. brought during his first keynote speech at the helm of the organization yesterday.

Live From New Orleans: DM Outlook Improves in Third Quarter

Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the Direct Marketing Association. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the DMA’s index, numbers over 50 represent growth, and those under 50 mean decline).

Live From New Orleans: UPU Promotes Standards, Direct Mail

The Universal Postal Union is working toward improving worldwide mail delivery standards while reforming postal services and increasing cooperation and interaction with mailing industry stakeholders and promoting the development of direct mail in developing countries, UPU outgoing president Thomas Leavey told a session at the Direct Marketing Association Annual Conference & Exhibition Monday.