Chief Marketer Staff

• Kmart Names Lewis CEO

  Kmart Holding Corp. last week named restaurant veteran Aylwin Lewis president-CEO, replacing Julian Day. Lewis had been president and chief multi-branding and operating officer at YUM! Brands, overseeing YUM!’s global operating platform, multi-branding …

• Trump Trumpets Casino with Reality “Boardroom” Promo

  Donald Trump is at it again. This time he’s got a reality promotion going on in his Taj Mahal Hotel & Casino in Atlantic City, NJ, where guests are called to the “boardroom” for a one-on-one with Trump, who gives business tips and personal advice. …

• CMT Drops Voice Messages in Urinals

  In-bathroom promotion has gained ground as a great spot to spend time with the elusive young male demographic. CMT is using interactive urinal communicators in bars to promote CMT Outlaws Country Music Television is the latest brand to drop a …

• P&G in Licensing Deal with IMAN

  Procter & Gamble has struck a licensing deal to partner in the design and distribution of IMAN brands. The multi-year deal, with Impala, Inc., which manufactures the brand, includes the IMAN and I-MAN brands in six global markets around the world. Iman, …

• Visa Sticks with Fashion Show for Product Placement

  Visa USA will again have its card appear in new episodes of What Not to Wear. Hosts of the show, Stacy London and Clinton Kelly, will give each “fashion offender” a Visa card and Visa gets other product integration opportunities while the offender …

• Ahold Settles with the SEC

  Royal Ahold will not be fined by the Securities & Exchange Commission for accounting fraud at its U.S. Foodservice division. The SEC filed enforcement actions last week against four Ahold executives for allegedly inflating U.S. Foodservice’s …

• News Briefs

  7-ELEVEN: has extended its sponsorship agreement with Andretti Green Racing and will continue in its role as the chief backer of the IndyCar Series No. 11 Team 7-Eleven Dallara/Honda/Firestone. STAPLES BUSINESS DEPOT: has been in talks to put its name …

• Live from New Orleans: Phone, E-mail Get Top ROI in New DMA Survey

  Call it a study in contrasts. Americans have signed up for the do-not-call List in droves, but people are still responding to the ring.

  A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

• Live From New Orleans: Study Trashes Financial Marketing Myths

  Financial services marketers are about to have some of their most cherished shibboleths debunked.

  For example, many believe that their cost per account acquisition (CPA) will go down if they mail less based on traditional response modeling. But that’s not the case, at least not in the home-equity business, according to a new study.

• Live from New Orleans: American Home Shields Focuses on D-to-C Sales

  American Home Shields didn