Chief Marketer Staff

• Coke and Pepsi Set to Expand Nutritional Info on Labels

  Big-time rivals Coke and Pepsi plan to debut new labels that add further nutrition information, a voluntary move after the Food and Drug Administration recommended such changes. Coca-Cola North America plans to phase in the label changes beginning next …

• Agencies

  Hitting the Streets for Magic 32 Launch

  Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32. The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store …

• Digitas, Modem Media Complete Merger

  Digital and direct marketing agencies Digitas, Boston, completed its purchase of Modem Media, Norwalk, CT, and named new management for Modem. Modem’s London and San Francisco offices absorb Digitas offices in each city, operating under the Modem Media …

• Strottman Names Chief Youth Officer

  Strottman International hired Ali Pohn as its first-ever chief youth officer. Pohn will oversee Irvine, CA-based Strottman’s youth-marketing research and ideation groups, including student, parent and teachers. She most recently was VP of Super Group, …

• News Briefs

  SESAME WORKSHOP: has promoted Risa Nelson to assistant VP-International Licensing. She will continue to be responsible for overseeing and growing the licensing business for Sesame Street throughout Europe, as well as managing licensing representatives …

• More Young Men Opting for Cellular Only: Study

  Some 8.1% of U.S. households do not have landline telephones, up from 4.2% in the spring of 2000. Non-landline consumers are those who have chosen to rely solely on cell phones or no phone at all.

• Agencies

  Operation’s Cavity Sam Got a New Ailment on Scrubs

  For those product placement watchers, last night’s Scrubs provided a bit of entertainment. Cavity Sam, the submissive patient in the board game Operation, got a new ailment during the NBC hit comedy series Scrubs. In the scene the cast members played …

• Diageo Files Suit in Oregon to Keep Malternatives at Grocery

  Diageo-Guinness USA, Inc. filed a lawsuit Friday seeking to overturn an Oregon state rule that would ban the sale of its popular malt beverages in grocery stores as of Dec. 31. The company asked the court to invalidate an Oregon Liquor Control …

• Ford Further Trims TV/Print Budget in Favor of Promotion

  Ford Motor Co.’s Ford Division said Friday that in fiscal 2005 it will continue to move away from traditional TV and print advertising and place the vast majority of its marketing spend on product integration, grassroots events and online advertising. …

• Kmart Names Lewis CEO

  Kmart Holding Corp. last week named restaurant veteran Aylwin Lewis president-CEO, replacing Julian Day. Lewis had been president and chief multi-branding and operating officer at YUM! Brands, overseeing YUM!’s global operating platform, multi-branding …