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Chief Marketer Staff

  • FCC Cuts Into Text Message Spam

    The Federal Communications Commission instituted new rules Monday that it hopes will eliminate or reduce unwanted marketing messages sent via cell phones or PDAs to consumers.

  • Retailers Searching for Online Metrics

    Many retailers use online promotions to attract Web-savvy consumers into their stores, but how can they tell these campaigns are truly effective? According to Patti Freeman Evans, a retail analyst with Jupiter Research, most retailers don’t know.

  • Direct Benchmark Survey Shows Profits, Acquisition Spending Up

    Direct marketers generated higher revenue during the first nine months of 2004, compared with the first three quarters of 2003.

  • Kraft Reported to be Selling Oscar Mayer, Post

    Kraft Foods reportedly is mulling whether to sell its Oscar Mayer and Post Cereals businesses. Kraft has met with investment banks to gauge interest and estimate a possible price tag, according to news reports. The New York Post speculated that Oscar …

  • Agencies

    Sony and Coca-Cola Put Instant-Win in 100 Million Packages

    Sony Computer Entertainment America and The Coca-Cola Co. have launched an instant-win sweepstakes, which will be promoted on more than 100 million packages of Coca-Cola brands. The promotion, Unwrap the Experience, runs from Nov. 1 through Dec. 31 and …

  • Burger King Stages Chicken Fight

    Burger King Corp. is staging an online chicken fight, with Subservient Chicken in the ring. The Chicken Sandwich World Championship campaign pits “TC” (for its Tendercrisp sandwich) against “Spicy” (for Spicy Tendercrisp) in a wrestling match that will …

  • Video Games to Generate $260 Million by 2008: Yankee Group

    Video games will generate nearly $260 million in advertising revenue by 2008, up from $79 million last year. Some $92 million will come from in-game advertisements and $168 million from Advergaming, the promotion of a product through a video game, …

  • Live From New Orleans: Phone, E-mail Get Top ROI: Survey

    (Direct Newsline)—Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released Monday put telephone marketing at the …

  • Paramount and Piaggio Partner to Launch Film and Scooter

    Paramount Pictures and Piaggio USA, makers of the Vespa motorscooter, have partnered to jointly support the release of Alfie and the 2004 Vespa Granturismo 200 through combined national and field marketing efforts. In the film, Alfie (Jude Law) drives a …

  • Agencies

    Sesame Street Friends Pitch Produce

    Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos …