Chief Marketer Staff

• Holiday Inn Publishes Towel Tales

  Holiday Inn has wrapped its latest cause-marketing effort in a towel. Bedtime reading The hotel chain plays up guests’ propensity to pinch its iconic green-striped towel in a new book About the Towels, We Forgive You: Absorbing Tales of Borrowed …

• Samsung and Cable Assoc. Promoting HDTV Concert Series

  Samsung Electronics America, Inc., and the Cable & Telecommunications Association are holding two promotions to get consumers interested in high-definition TV. The first, a Samsung retail offer gives a $200 Visa gift card to consumers who sign up for a …

• Alcone Hires Luis Camano for New Creative Post

  Alcone Promotion, Irvine, CA, has rehired Luis Camano as VP-creative director. Camano worked at Alcone from 1991 to 2000, then left to open his own agency serving clients including Coca-Cola, Fox, Shimano, Cinnabon, Mitsubishi and Tiger Sport. He …

• News Briefs

  ALLIED DOMECQ SPIRITS, NORTH AMERICA: has named Magnolia Marketing Co., a family-owned broker of beverage alcohol, to represent its full portfolio of spirits brands in Alabama and Mississippi. EXPERIENTIAL AGENCY, INC.: has hired Jake Spitz as director …

• Buy.com Gets Sociable with Metails

  Online vendor Buy.com is buying into the social networking trend — literally. The privately-held Web merchant has closed on the purchase of Metails.co

• Office Depot Net Income Falls in 3Q

  Office product retailer Office Depot disclosed that third-quarter income declined almost 2%, mostly because of bad weather, weak European operations, and sluggish back-to-school sales.

• Live From New Orleans: Broadband Provides Opportunities

  Half of U.S. households are projected to have high-speed broadband Internet connections by 2007. But it seems direct marketers are playing catch up with companies doing brand marketing when it comes to taking advantage of the technology.

• DoubleClick Survey Highlights E-Mail Opportunities

  We’re getting more spam, but we’re also becoming more receptive to e-mail from marketers we recognize and permit. That’s the top-line result of DoubleClick’s fifth annual Consumer E-mail Study, unveiled this week.

• People in the News

  Internet search provider LookSmart has tapped David Hills, former media solutions president at 24/7 Real Media, as its new CEO. Hills will assume office Mon., Oct. 25, replacing Damian Smith, who has served as interim CEO since January. Before joining …

• List and Database News

  A compendium of mailing list opportunities