Chief Marketer Staff

• Agencies

  Short Cuts

  Two marketing agencies Cimarron Group of Hollywood and San Diego-based Soapbox Mobile Inc. have jointly launched a new service called MyTicket that allows consumers to purchase movie tickets via cell phone and receive opt-in offers for related movie merchandise and food promotions.

• Letters to the Editor

  Re: Loose Cannon: My Data Card Is Quick (A Sam Chaid Mystery), October 18, 2004]:
  Loved your article…and you were right to off the icy dame.

• List and Database News

  Goldshield Group has chosen Listdata Management Services Inc. to oversee its customer file. More than 1.5 million records are available, including 236,000 buyers from the last 12 months.

• Agencies

  Microsoft Tour Targets Families at Play

  Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows’ new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household …

• Tobacco Marketers Lay Out $12.5 Billion for Ads/Promos

  The six largest cigarette makers spent a record $12.5 billion on advertising and promotions in 2002. The $12.5 billion marks an 11% increase over the $11.22 billion spent 2001, the most recent figures available from a Federal Trade Commission study …

• HSBC Bank Hails New York Commuters

  HSBC Bank this week begins giving free rides to New Yorkers who know their Big Apple trivia. BankCab teams throughout Manhattan pose trivia questions about the city to commuters. Correct answers earn a $2 MTA Metrocard good for subway and bus rides. …

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Exposures Frames “Boo-tiful” Memories Exposures catalog capitalizes on the upcoming Halloween celebration in its Holiday Preview 2004 book. The Halloween 2004 Frame ($24) is featured front and center on a deep orange cover decorated with a sprinkling of …

• Agencies

  Better Sales by Segmentation

  “How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions

• Spam Bruises Digital Impact

  Digital Impact blamed a marketing pullback by technology clients and merchants’ aversion to spam as contributing factors to declining revenues in its most recent quarter.

• Digitas Posts Income Gains

  Digitas Inc. reported net income of $8.2 million for the third quarter, up from net income of $3.2 million last year.