Chief Marketer Staff

• Online Marketing At Watershed?

  Online marketing has reached a pivotal point in its maturing as a medium, according to Yahoo’s Chief Sales Officer Wenda Harris Millard, due in large part to the household penetration of broadband access in the U.S. “The best indicator we have that …

• Commercials Get Short Shrift From Consumers: Survey

  Seventy-five percent of Americans dislike the commercials programmed among their TV favorites, according to the second annual Slogan Survey. Even more consumers are turning a deaf ear to the tag lines brands use to define themselves. Consumers …

• Coke 3Q Profits Down 24%

  The Coca-Cola Co. reported a 24% drop in third-quarter profit on flat revenue of $5.7 billion citing weak operating conditions, particularly in North America. “As we have said, our performance has fallen short of the goals we have set for ourselves,” …

• P&G Plays The Incredibles

  Procter & Gamble last week broke a TV spot tied to Disney/Pixar’s upcoming film The Incredibles. Mrs. Incredible’s testimonial touts P&G brands The spot casts Mrs. Incredible as spokeswoman for three P&G brands: Tide, Bounce and Downy. She talks about …

• News Briefs

  SESAME WORKSHOP: has promoted Sharon Stulberg to assistant VP-corporate marketing effective Oct. 1. Stulberg will be responsible for developing and implementing marketing programs that promote the Sesame Street brand. Most recently, she had worked as …

• AOL Supports Microsoft’s New Sender ID

  Microsoft Corp. has modified Sender ID e-mail authentication technology under development and won back the support of America Online Inc., which had withdrawn its support in mid September.

• ValueVision Projects Loss in Excess of $30 Million

  The executive structure is being reorganized at ValueVision Media, a Minneapolis-based a direct response TV, Internet and direct mail marketer, which projects it will report a net loss in the range of $33 million to $35 million for the third quarter ending on Oct. 31.

• Adobe and Yahoo to Offer New Services

  Adobe Systems Inc. and Yahoo Inc. have formed a strategic partnership that will combine Adobe’s document-sharing program with Yahoo’s Internet search capabilities, in order to develop additional Internet services.

• ValueClick Launches Direct Unit

  Westlake Village, CA-based ValueClick Inc. has formed ValueClick Direct, a business group offering online direct response marketing services.

• TransUnion Launches Automated List Model

  TransUnion Settlement Solutions has unveiled a new automated database model for mortgage lenders to target direct mail offers.