Chief Marketer Staff

• Loose Cannon: Bayou By Me S’Ok

  NEW ORLEANS — My first trip to the Crescent City was in 1997, three weeks before I started writing for Direct. I

• Direct Listline e-Newsletter

  Things change fast in the list business, and list brokers, managers, owners and mailers turn to DIRECT Listline and DIRECT ListFinder to stay up-to-date and to find top-quality lists

• Dentyne Meets Teens Online

  Cadbury Adams has beefed up Dentyne’s online presence to reinforce its message to teens. The gum brand taps lifestyle sites at Yahoo and America Online to tout Dentyne Ice, Dentyne Fire and Dentyne Tango. “We’ve always had online presence, but this our …

• Acxiom Expands Asia Reach with ChinaLoop Purchase

  Acxiom Corp. has acquired ChinaLoop, a business intelligence, customer relationship management and data management company based in Shanghai, China. The terms of the deal were not disclosed, although Charles Morgan, Acxiom company leader said that

• Spam on Trial in Virginia

  The nation

• RedEnvelope Revenue Up, But Expansion Boosts Costs

  Gift marketer RedEnvelope reported a second-quarter net loss of $3.9 million, up from the $2.8 million loss it reported a year ago. The San Francisco-based firm

• Banta Revenue, Net Income Up in Third Quarter

  Banta Corp. reported third quarter net earnings of $19.1 million, up from $16 million in third quarter 2003. Third quarter 2003 included restructuring charges that cut the Menasha, WI-based company

• Hudson Valley DMA Offers Jim Kobs in “Meet the Masters” Program

  The Hudson Valley Direct Marketing Association will host a luncheon seminar on Nov. 3. The session, the final one in 2004, will feature Jim Kobs, president of Kobs Strategic Consulting, in a

• New Products and Services

  MVP Analytics is a series of offerings that aid marketers in creating current and potential value-based communication and sales programs.

• List and Database News

  Lists for the direct response industry.