Chief Marketer Staff
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Spidey 2 DVD Snares $100 Million in Tie-Ins
Spider-Man 2 has snared about $100 million in product tie-ins including a handful of newcomers for the DVD release of the theatrical film next month. Energizer Batteries, Orville Redenbacher popcorn and Red Baron pizza are among the latest brands to tap …
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Agencies
Visa Teams with National Treasure in Mega Promos
Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney’s ‘Treasure’ The integrated campaign, which …
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Agencies
RIF Partners in Unfortunate Events Contest
As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own …
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Movie Rental Price War Works as Incentive for Customers
Newcomer to the mail-order DVD business, Blockbuster is taking on rival Netflix, Inc., undercutting the price on renting DVDs online to try to lure customers into its corner. After Blockbuster began its online DVD rental subscription business several …
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Nestlé Readies Spa Cuisine
Nestlé USA will launch a new line of frozen entrees in December under the name Spa Cuisine. The new brand is an extension of Nestlé’s Lean Cuisine line. Eight varieties serve up whole grains (brown or wild rice, or whole-wheat pasta) for fiber, lean …
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Nissan Taps Hispanic Shop as AOR
Nissan North America has named The Vidal Partnership as its U.S. Hispanic agency of record. The New York shop will provide counsel and direction in reaching Hispanic consumers via advertising and promotion for Nissan’s national and regional product and …
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Best Western Hires Dorothy Dowling as Senior VP-Marketing
Dorothy Dowling Best Western has named Dorothy Dowling senior VP-marketing. The appointment takes effect Nov. 8. In her new role, she will head the field marketing, frequency marketing, consumer marketing, advertising and creative services and …
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News Briefs
ANHEUSER-BUSCH: has introduced a new flavored malt beverage, Bacardi Silver Low Carb Apple Green and has come out with recipes for Halloween parties. The drink comes in 12-ounce six packs and will be promoted on TV, outdoor and print ads. ALLIED DOMECQ: …
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Loose Cannon: Bayou By Me S’Ok
NEW ORLEANS — My first trip to the Crescent City was in 1997, three weeks before I started writing for Direct. I