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Chief Marketer Staff

  • News Briefs

    ALLIED DOMECQ SPIRITS, NORTH AMERICA: has bumped up marketing spending by 20% for the holidays. The spend major TV campaigns for Kahlua, Malibu Caribbean rum and Stolichnaya. COUPON INFORMATION CENTER: and PepsiCo have released a public service …

  • Loose Cannon Special: Red DMer, Blue DMer

    Don’t know how many folks realize it, but there’s going to be a presidential election next Tuesday. Both George W. Bush and John Kerry have bobbed and weaved through a variety of issues, few of which were germane to the direct marketing industry. Hence the reason for this mid-week request. I invite readers of any political stripe to put aside their personal preferences and pick the candidate who would best serve the direct marketing industry.

  • Direct Listline e-Newsletter

    The Academy of Management has appointed MGI Lists to manage its membership records. Nearly 12,000 U.S. and 6,000 international members’names are available.

  • Agencies

    Huggies Tours Wal-Mart with Meredith

    Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit ‘n Fun program targets moms of children 12 months to three years—the prime …

  • Mailer Groups Mixed on New USPS Standard Mail Rules

    Mailing industry observers gave mixed reactions to the U.S. Postal Service’s new rules for standard mail eligibility and centralized structure for making pricing and classification decisions.

  • Yahoo Joins the Mobile Search Fray

    Yahoo has fired off a volley in the battle to bring the search engine to the mobile phone, launching a Web search function aimed at U.S. cell phone users.

  • Internet Host Boosts Small Biz onto the Web

    Internet hosting and managed services company Hostway has announced it will collaborate with local chambers of commerce around the country to let those businesses stake a claim to some Internet real estate.

  • Office Depot Closing Call Centers

    Viking Office Products is slowly outsourcing the handling of a portion of its incoming calls, a move that could mean closure for a number of the company’s 13 call centers.

  • Opinion: Scared Into Submission or Frightened Away

    A direct marketing creative guru looks at how the Presidential candidates are being marketed.

  • List & Database News

    A listing of mailing list availabilities.