Chief Marketer Staff
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Letters to the Editor
: Bob Cargill writes that “At the end of the day, however, I have to believe that one set of negative messaging…will have simply offset the other” as far as native advertising is concerned. I don’t believe that’s true. The advantage of negative …
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List and Database News
Mailing list availabilities for direct marketers.
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AOL Files First Anti-‘Spim’ Lawsuit
The unwanted e-mail wars continued yesterday, as America Online, Yahoo! Inc., EarthLink and Microsoft jointly announced several lawsuits against spammers
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Agencies
Loews Celebrates 100 Years with Events and Discounts
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize …
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A Sandwich, a Sip and a Free Movie
An on-cup promotion is underway that uses Blockbuster incentives to drive sales of Coca-Cola products at Subway restaurants. Customers who buy a Fresh Value Meal through Nov. 14 will get a co-branded Blockbuster/Subway cup with a “peel and reveal” …
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Discovery Kids Host Halloween Site
Cable TV network Discovery Kids celebrated Halloween with a 10-day “Freak Week” Web site starring its TV character Tutenstein. Tutenstein—an Egyptian boy king mummy brought back to life in the 21st century-stars in Discovery Kids’ programming block that …
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Domino’s Auctions Off NASCAR Memorabilia
Auction proceeds go to St. Jude Children’s Hospital Domino’s Pizza has tapped its NASCAR sponsorship for an online auction to benefit St. Jude Children’s Research Hospital. The auction begins today on eBay and runs through Nov. 7, showcasing items …
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Agencies
Hallmark Rides Polar Express
Christmas comes early to Hallmark’s Gold Crown stores this year with a merchandise push tied to Warner Bros.’ Polar Express. Santa stars in stores’ sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night …
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Hawkeye Hires Two
Hawkeye FFWD hired Pizza Hut veteran Nagwa Pfingston as VP-account director handling the Pizza Hut account. N. Pfingston E. Ehrlich Pfingston had been senior manager of CRM and loyalty marketing at Plano, TX-based Pizza Hut, where …
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Sony Online Hires Torrie Dorrell for VP-Marketing Post
Sony Online Entertainment has hired Torrie Dorrell as senior VP-worldwide marketing. She will be responsible for managing the company’s marketing and p.r. departments, as well as work on plans to reach new audiences. Most recently, she was general …