Chief Marketer Staff

• Email

  E-mail Roundtable: Stand and Deliver

  Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

• Plot Line Promotions

  A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.

• Agencies

  For a Limited Time Only

  Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called

• The Big Spenders

  What retailer has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you

• Agencies

  November 1, 2004

   

• November 1, 2004

   

• Lyris Technologies Acquires Piper Software

  Lyris Technologies has acquired e-mail deliverability company Piper Software

• Cabela’s Net Income Jumps in Quarter

  Cabela’s Inc. reported net income of $16.5 million for the third quarter, up 61.2%

• DoubleClick Doubles Profits in Third Quarter

  DoubleClick reported net income of $15.4 million for the third quarter

• Pennsylvania Sues Financial Products DMer

  The Pennsylvania Attorney General has sued 16 individuals, accusing them of using direct mail