Chief Marketer Staff

• Automatic Transgressions

  The prize was a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,

• Email

  E-mail Roundtable: Stand and Deliver

  Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable

• Plot Line Promotions

  A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.

• Agencies

  November 1, 2004

   

• November 1, 2004

   

• Lyris Technologies Acquires Piper Software

  Lyris Technologies has acquired e-mail deliverability company Piper Software

• Cabela’s Net Income Jumps in Quarter

  Cabela’s Inc. reported net income of $16.5 million for the third quarter, up 61.2%

• DoubleClick Doubles Profits in Third Quarter

  DoubleClick reported net income of $15.4 million for the third quarter

• Pennsylvania Sues Financial Products DMer

  The Pennsylvania Attorney General has sued 16 individuals, accusing them of using direct mail

• National Fundraising Names Hardy Account Executive

  National Fundraising Names Hardy Account Executive