Chief Marketer Staff
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Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
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Agencies
Curmudgeon-at-Large: Please Hold for the Next Annoyance
We’re DM professionals. Let’s figure our worth generously: Our time is worth 10 bucks an hour, a fair rate for anybody in direct marketing. That means we’re worth about 17 cents per minute. OK, with that rate in mind, compare the equivalent value of …
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Agencies
Direct From Muldoon: In Defense of Ambulance Chasers
An earthquake here, a hurricane or two or three there, not to mention an occasional volcanic eruption or blizzard and the less-than-occasional tornado and flood
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Leading the Pack
Despite my laptop and cell phone, I try to catch up on my reading in airport terminals and in-flight. Not long ago, on my way to the Motivation Show in
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Shades of Grey
WPP Group’s promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,
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Agencies
DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …
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The Big Spenders
WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you
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Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired
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Agencies
Direct Hit: Next Stop, Orlando
This may seem like a bit much if you haven’t yet caught your breath from the DMA fall conference. But mark the following dates on your calendar: Dec. 5-8. That’s when this year’s winter NCDM conference, co-sponsored by Direct magazine and the Direct …
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