Chief Marketer Staff
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Leading the Pack
Despite my laptop and cell phone, I try to catch up on my reading in airport terminals and in-flight. Not long ago, on my way to the Motivation Show in
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Shades of Grey
WPP Group’s promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,
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Agencies
Direct Hit: Next Stop, Orlando
This may seem like a bit much if you haven’t yet caught your breath from the DMA fall conference. But mark the following dates on your calendar: Dec. 5-8. That’s when this year’s winter NCDM conference, co-sponsored by Direct magazine and the Direct …
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The Big Spenders
WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you
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Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired
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Agencies
Loose Cannon: I Want to Be a Delgadillo
SELIGMAN, AZ — If food orders at the Snow Cap take longer than expected, it’s because John and Bob Delgadillo have their hands full abusing the customers. It’s all part of a unique customer relationship effort, and it works: Their antics have people …
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Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
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Agencies
The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
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Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while