Chief Marketer Staff
-
Agencies
Telemarketing: Deal With It
How to improve call center operations in a complex telemarketing environment
-
The Big Spenders
WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you
-
Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired
-
Agencies
The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
-
Agencies
Letters to the Editor
KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,
-
Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
-
Agencies
The Del Polito Letter: An Ugly Sign of the Times
You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …
-
-
Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
-
Agencies
DMEF Scores
The Direct Marketing Educational Foundation raised $300,000 for DM training last month during its annual dinner. Some of the money was contributed by companies; the rest came from an auction of contributed products and services. Several firms promised …