Chief Marketer Staff
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Client Side
Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company
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Agencies
Winners’ Circle
Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while
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Agencies
DMEF Scores
The Direct Marketing Educational Foundation raised $300,000 for DM training last month during its annual dinner. Some of the money was contributed by companies; the rest came from an auction of contributed products and services. Several firms promised …
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Agencies
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Xtra
10/14 McDonald’s is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer’s perceptions.
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2004 Globes Winners
For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe
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Agencies
Loose Cannon: I Want to Be a Delgadillo
SELIGMAN, AZ — If food orders at the Snow Cap take longer than expected, it’s because John and Bob Delgadillo have their hands full abusing the customers. It’s all part of a unique customer relationship effort, and it works: Their antics have people …
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Agencies
News briefs/directmag.com
10/19 Direct marketers boosted their bottom lines during the third quarter, according to a quarterly business review by the DIRECT MARKETING ASSOCIATION. Companies averaged a revenue index of 62, roughly the same as the third quarter of 2003. (In the …
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