Chief Marketer Staff
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Bronze Bombshells
Only in America can you find statues of Nathan Hale, Jack Brickhouse and Bob Hartley all within a block of each other. Actually, only in Chicago because
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Pushing the Envelope: TV Mis-Guide
In our August issue I decried the lack of direct response-themed entertainment on television. (I still think “Everybody Loves Lillian Vernon” would be a great show.) The new programming season has started — and sadly, Hollywood executives continue to …
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Agencies
Curmudgeon-at-Large: Please Hold for the Next Annoyance
We’re DM professionals. Let’s figure our worth generously: Our time is worth 10 bucks an hour, a fair rate for anybody in direct marketing. That means we’re worth about 17 cents per minute. OK, with that rate in mind, compare the equivalent value of …
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Agencies
Playing By the Rules
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
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The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
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Agencies
Lights, Camera, Ford
As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy
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For a Limited Time Only
Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called
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Agencies
Direct From Muldoon: In Defense of Ambulance Chasers
An earthquake here, a hurricane or two or three there, not to mention an occasional volcanic eruption or blizzard and the less-than-occasional tornado and flood
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DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …