Chief Marketer Staff
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The Big Spenders
WHAT RETAILER has sold the most copies of Ray Charles’ final CD, Genius Loves Company? Starbucks. Surprised? That’s just one of the marketing gems you
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Marketing Services
Jim Venable named senior director-brand strategy for Disc Marketing’s Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired
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Agencies
Letters to the Editor
KUDOS FOR KATIE Just finished reading Katie Muldoon’s Sept. 1 column,
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Agencies
Direct From Muldoon: In Defense of Ambulance Chasers
An earthquake here, a hurricane or two or three there, not to mention an occasional volcanic eruption or blizzard and the less-than-occasional tornado and flood
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Agencies
The Del Polito Letter: An Ugly Sign of the Times
You don’t need a crystal ball or the ability to read entrails to figure out what may be lying ahead for those who use mail for marketing and advertising. A gander at the U.S. Postal Service’s most recent financial statements will do the trick. Mail …
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Agencies
The Makeover Maven: Too Vague, Too Unpersuasive
Readers who love to hate my makeovers should be clapping their hands with joy this issue. The ol’ Maven has really gone overboard. What do we see in this makeover of a Centra Software ad? Copy, copy, copy, acres of copy
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Agencies
Plot Line Promotions
A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions.
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Agencies
DIRECT Listline
NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …