Chief Marketer Staff
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News Briefs
D. WAYNE LUKAS: Hall of Fame thoroughbred trainer, has signed on as a spokesman and endorser of Youbet.com. The Web site will use Lukas’s image and likeness in Youbet.com advertisements through the fall of 2005. Lukas will also wear a Youbet.com cap …
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Online Consumers Faster, Wallets Looser in Third Quarter
Internet shoppers are zipping through e-commerce sites faster than they did last year, and they’re still abandoning enough Web shopping carts to stock 1,000 Wal-Mart parking lots.
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Playboy Back in Black in Third Quarter
Playboy Enterprises Inc. reported net income of $1.9 million during its third quarter, up from a net loss of $900,000 last year.
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FTD Reports Income Decline
FTD Inc. reported net income of $1.8 million for the first quarter, down from $4.8 million last year.
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CoolSavings Losses Widen
CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.
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Egg Taps Agency Republic
Egg, the British bank, has tapped Agency Republic and its sister agency Claydon Heeley Jones Mason to handle its 30 million pound ($55 million) direct response account.
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Miles Kimball Parent Launches Title
Colonial Candle, an Oshkosh, WI-based manufacturer/wholesaler ventured into new territory in October with a 16-page consumer catalog touting its scented candles and potpourri.
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Short Cuts
Tel Trends Solutions, a Dominican-based call center company , has tapped Stratasoft Inc.’s StrataDial Virtual Contact Center software for its operations.
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New Products and Services
ROI Response Optimizer: Gives online marketers the ability to alter various components of a corresponding Web-based landing page on the fly–Bigfoot Interactive, New York.
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List and Database News
A listing of mailing list availabilities.