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Chief Marketer Staff

  • Online Consumers Faster, Wallets Looser in Third Quarter

    Internet shoppers are zipping through e-commerce sites faster than they did last year, and they’re still abandoning enough Web shopping carts to stock 1,000 Wal-Mart parking lots.

  • Playboy Back in Black in Third Quarter

    Playboy Enterprises Inc. reported net income of $1.9 million during its third quarter, up from a net loss of $900,000 last year.

  • FTD Reports Income Decline

    FTD Inc. reported net income of $1.8 million for the first quarter, down from $4.8 million last year.

  • CoolSavings Losses Widen

    CoolSavings Inc. reported a net loss of $700,000 for the third quarter, compared with a net loss of $500,000 last year.

  • Egg Taps Agency Republic

    Egg, the British bank, has tapped Agency Republic and its sister agency Claydon Heeley Jones Mason to handle its 30 million pound ($55 million) direct response account.

  • Miles Kimball Parent Launches Title

    Colonial Candle, an Oshkosh, WI-based manufacturer/wholesaler ventured into new territory in October with a 16-page consumer catalog touting its scented candles and potpourri.

  • Short Cuts

    Tel Trends Solutions, a Dominican-based call center company , has tapped Stratasoft Inc.’s StrataDial Virtual Contact Center software for its operations.

  • New Products and Services

    ROI Response Optimizer: Gives online marketers the ability to alter various components of a corresponding Web-based landing page on the fly–Bigfoot Interactive, New York.

  • List and Database News

    A listing of mailing list availabilities.

  • New Brands Gain Ground: Survey

    Consumers are embracing new brands at the expense of more established brands. That’s one finding of Brand Keys’ semi-annual Loyalty Leaders Ranking, which measures brand awareness and loyalty among consumers ages 21-60. New York-based Brand Keys …