Chief Marketer Staff
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U.S. Women’s Soccer Team Inks Trading Card Deal
The U.S. Women’s National Soccer Team Players’ Association has signed a new licensing partnership that will result in officially licensed player trading cards, featuring members of this summer’s Gold Medal-winning team. Atlantic, VA-based Sports Vue …
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News Briefs
DIET SIERRA MIST: changed its name this week to Sierra Mist Free to identify the beverage as a soft drink free of sugar, calories, carbs and caffeine. Pepsi-Cola North America makes the product. TV, radio and print support the change. CEREALITY CEREAL …
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Ad Dollars Up, Dialers Down at AOL
Advertising revenue at America Online during the third quarter of 2004 increased 44% over the same quarter last year to $257 million, AOL parent Time Warner revealed today in announcing its Q3 financial results.
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J. Jill Calls Third-Quarter Results ‘Disappointing’
J. Jill Group Inc. was disappointed with its third quarter financial performance despite the fact that it increased its sales and reduced its net loss.
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DMA Webinar to Teach Anti-Spam Tactics, Tech
Direct marketers who can
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Nike Launches Nike Women Book
A 56-page Nike Women catalog is scheduled to drop Nov. 8.
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Short Cuts
Rare Method, of Calgary, Canada, has acquired Cogent Media, a Web site design and marketing company.
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List and Database News
A listing of mailing list availabilities
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Mailers Unsure About USPS Reform in New Congress
Despite the likely return of key members of Congress, mailer groups were unsure how much this would translate into postal reform in the next session.