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Chief Marketer Staff

  • Bob Castle to Work With StevensGouldPartners

    List veteran Bob Castle has joined StevensGouldPartners LLC as a senior associate. Castle will help the firm, which facilitates mergers and acquisitions in the public relations industry, expand into the list management and direct marketing fields.

  • InfoUSA Gets Green Light for Stock Repurchase

    InfoUSA has been authorized by its board and its lenders to repurchase common stock or pay a dividend to shareholders in an aggregate amount of up to $20 million.

  • Spammer Hit With $1 Million Bail

    The first spammer convicted under Virginia

  • LIst and Database News

    Lists for the direct response marketing industry.

  • Agencies

    Kmart Readies Holiday Site, Sweeps

    Kmart Corp. is readying a revamped Web site for the holidays, with plans for a daily sweepstakes. The new site launches Nov. 18 with improved browsing capabilities and more private-label Kmart brands. A Win Your Holiday Wish List sweepstakes will award …

  • Newspaper Readers are Heavy Internet Users: Study

    Avid newspaper readers are even heavier Internet users, according to Yahoo’s Newspaper Loyalist study.

  • Agencies

    Marketing to Segments of Opportunity

    Over the last few years, there has been a lot of buzz about CRM or Customer Relationship Management. Large, sophisticated marketers have spent millions of dollars to automate processes that help them to focus marketing efforts on customers. Many of the same techniques can be implemented by any organization that has a customer database.

  • WPP Buys Cannondale Group

    WPP’s The Kantar Group last week bought trade marketing consultancy Cannondale Associates. The purchase beefs up Kantar’s retail channel expertise and gives Cannondale a broader network for executing retail-driven promotions, and an international …

  • Robert Mondavi and Constellation Brands in $1.36 Billion Merger

    The Robert Mondavi Corp. has agreed to merge with beverage giant Constellation Brands, Inc., in a deal worth $1.36 billion. Constellation will acquire all outstanding shares of Mondavi for $56.50 per share for Class A common stock and $65.82 for Class B …

  • New York City Backs Off Branded Credit Card Plan

    New York City has backed off a plan to sell its name for use on a credit card in exchange for new revenue. New York City Mayor Michael Bloomberg said the deal would not have a big enough return on investment, according to news reports. The city had been …