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Chief Marketer Staff

  • NASCAR Lifts Ban on Spirits Sponsors; Diageo Steps In

    NASCAR has lifted its longstanding ban on hard-liquor sponsors, clearing the way for spirits brands to come aboard beginning in the 2005 season. Diageo was the first to announce a deal with a race team to feature its Crown Royal brand. But that does not …

  • Live from PROMO Expo: Event Marketing Warms Women, Gen Y

    Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing …

  • Live from PROMO Expo: Marketers Miss their Mark

    Marketers targeting youth, seniors and Hispanics all make the same crucial mistake: They try to hit the bull’s eye, but tend to alienate their audience because they miss the target. Overuse of youth cues—whether it’s language, music or imagery—can be …

  • Jones Apparel Buys Barneys New York for $400 Million

    Jones Apparel Group, known for its mid-priced clothing, plans to acquire Barneys New York, Inc. in a deal worth $400 million. With the deal, Jones hopes to boost its retail business and move into luxury apparel. Jones will pay $19 for each Barneys share …

  • E-tailers Can Expect Ho, Ho-Hum Holiday Sales

    (O&F Weekly)—Strong? Weak? So-so? You decide. The online holiday sales forecasts are in, and as usual, the various projections contradict one another. For instance, comScore Networks, Inc. predicts a 23% to 25% increase in holiday spending from last …

  • Revlon 3Q Loss Widens

    Revlon, Inc. last week said that its third quarter loss widened on refinancing costs and declining U.S. sales. The company, whose brands include Revlon and Almay, reported a net loss of $91.6 million, compared to $54.7 million one year ago. The quarter …

  • TracyLocke Restructures Management

    TracyLocke has revamped its management structure to capitalize on strong 2004 growth. The Omnicom-owned agency hired Tony Dammicci as chief operating officer of its Dallas office, a new post, and promoted Tim Zuckert to COO of the Wilton, CT office. He …

  • News Briefs

    JESSICA SIMPSON: has been sued by a California cosmetics company charging that it is owed nearly $200,000 for products it supplied for the Dessert beauty line endorsed by the singer. The suit was filed Oct. 21 by Cosmojet and also names cosmetic …

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Williams-Sonoma Introduces Home As promised in Williams-Sonoma’s namesake book earlier this fall, the multi-title cataloger has launched its new Williams-Sonoma Home book, with sights set on filling the gap left by the closing of its Chambers title in …

  • Listline e-Newsletter

    Fasano and Associates List Management has been chosen to oversee the
    Santa’s Personalized Letters file. Some 2.8 million parents and
    grandparents who spent $15 to have personalized letters from Santa Claus
    sent to children are identified.