Chief Marketer Staff, Author at Chief Marketer

NASCAR Hitting NYC; Diageo Finalizes NASCAR Sponsorship

Though the closest racetrack is hours away, NASCAR racecars will be making pit stops in several New York City locations next week, and the racing conglomerate is sponsoring a sweepstakes to lure consumers to each racecar location. Authentic show cars …

Best Buy Cheers For Cell Phones in Theaters

Best Buy this week breaks an in-theater campaign that touts cell phones on the screen and in the lobby. Nokia and Verizon co-sponsor the campaign, which centers on an ad breaking today in AMC Theaters nationally. The spot mimics movie trailers, showing …

Agencies

Bush Re-election Pumps Up Holiday Gift Spending

The reelection of President George W. Bush is expected to have a positive impact on holiday gift spending, including gift cards. Before the election, consumers were expected to increase their spending this holiday season by 4.5%, a number that jumped to …

Agencies

W Hotels Partners With Chrysler

W Hotels Worldwide and Chrysler are partnering to offer the ultimate travel experience to W guests. The new Car Concierge will offer VIP shuttle service and test-drives in Chrysler 300s and Chrysler Crossfires at select W Hotels in New York, Chicago, …

Sports Leagues Represented at Macy’s Parade

The National Football League, is for the first time, sponsoring a float in Thursday’s Macy’s Thanksgiving Day Parade, and athletes from the Woman’s National Basketball League and Team USA will appear, also for the first time, on other floats that will …

NBC Cross-Promoting Arena Football and Las Vegas

NBC is once again trying to grow its Arena Football audience with a mini-movie, but will also use it to cross-promote the movie with an upcoming DVD release of its hit show Las Vegas. Las Vegas’s Nikki Cox and Colorado Crush owner John Elway star in …

Agencies

Jack in the Box Bows Stored-Value Card

Jack in the Box restaurants is debuting its first stored-value card. The Jack Cash card is reloadable and available in amounts from $5 to $100 and can be purchased at any Jack in the Box restaurant or online at Jackinthebox.com. “We’re always looking …

Agencies

Cupmaker Whirley Buys DrinkWorks

Drinkware maker Whirley Industries has acquired competitor DrinkWorks, forming the largest supplier of custom-branded stainless, plastic and souvenir drinkware. Whirley’s sales staff gets DrinkWorks’ designs (like Elmo, sold at Sesame Place theme park) …

Hey, Hey, Hey! Fat Albert teams With NBA

The NBA is partnering with the Fat Albert film to promote its All-Star Balloting program. A new 2005 All-Star Balloting television commercial, which will feature characters from the Twentieth Century Fox movie and NBA Legend Bill Walton, will air during …

Agencies

Simon Taps Visa, American, Cotton for Holiday Promo

Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group’s annual holiday fundraiser. Simon hosted a “Simon Evening of Giving” events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included …