Chief Marketer Staff
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Beavis Leaves Mitsubishi Motors NA
Ian Beavis, the senior VP-marketing, product and public relations at Mitsubishi Motors, resigned last week for personal reasons. Beavis’s resignation came shortly after the automaker hired Bob Martin to the new post of director-brand marketing, …
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Coupons, Inc. Introduces CouponBar
Coupons, Inc., a provider of consumer-printed coupon marketing and technology services, has introduced CouponBar, a toolbar which, when installed into Web browsers, provides a regularly updated list of offers available on the Internet. Consumers can …
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News Briefs
WELCH’S: is unveiling its Sparkling Grape Juice Cocktail nutcracker collection, a nutcracker-themed full-body wrapped 25.4 ounce bottle. Two designs are available as a two pack: the traditional red-costumed soldier for the grape flavor and a …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
City Harvest Envelope Incorporates Involvement Stickers Among fundraising promotions, involvement stickers are rather uncommon. Rarer still are involvement stickers featured prominently on the outer envelope of a fundraising mailing, a creative strategy …
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Direct’s Exclusive Survey Shows Profits, Acquisition Spending Up
For folks who can
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Catalog, Direct Mail Printer NorthPrint Cuts Staff by Half: Reports
NorthPrint International laid off 30 employees on Nov. 19, according to a published report. The downsizing leaves the Grand Rapids, MN-based company with 34 workers.
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EToys Direct to Offer Toys on Circuit City and SmartBargains Web Sites
EToys Direct has inked agreements with Circuit City and SmartBargains under which eToys will market and fulfill select toys on its partners’ Web sites.
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No Holidays for Nonprofits
The holidays are a time for giving, and for many Americans that means giving not just to their family and friends, but also to support their favorite cause. Whether it’s out of habit, guilt
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The Next Threat on the Data Front
These are challenging times for those in the data-gathering business. Access to that information is being questioned on a number of legislative fronts as consumers become more and more concerned about privacy in the electronic age.