Author

Chief Marketer Staff

  • Direct From Muldoon: Marketing Magnets

    Krispy Kreme Doughnuts ran a back-to-school promotion last fall that schools hated (because there are too many overweight kids already) and students — and probably their parents — loved. It worked like this: Get an A and earn a free Krispy Kreme (up to 6). Impress your peers…get several A’s and take them for a treat. Didn’t make the A student seem like such a dork, either. Rewarding the younger generation for achievement, and getting them to associate reward with your product, is a marketing coup.

  • December 1, 2004

     

  • Agencies

    December 1, 2004

     

  • Digital

    This Search Gets Around

    You can search from your desktop PC for nothing more than the cost of Internet access, but if you want to use your mobile phone to search– for a restaurant, a movie theater, a florist or a taxi

  • Digital

    Landing Pages 101

    Analysts say that everyone’s contact list decays by about 30% a year, due to the obstacles that separate people. From big events like divorce, death, relocation and job changes down to things as trivial as new cell phone numbers or altered e-mail addresses, life is constantly throwing up roadblocks to keep people from making contact with one another.And you can add faulty Web searches to that list.

  • Agencies

    FTC Moves Against Three Dietary Supplement Marketers

    The Federal Trade Commission has filed charges accusing three weight-loss and erectile-dysfunction product marketers of false and unsubstantiated claims regarding the safety and effectiveness of their products.

  • MailersClub.com Receives $1.5 Million Cash Infusion

    MailersClub.com, a Web-based printing and mailing service firm that specializes in personalized direct mail, received a $1.5 million cash infusion from a collection of current private investors.

  • Walter Drake Acquisition Fuels Blyth’s Third Quarter D-to-C Sales

    Blyth, Inc. generated net earnings of $30.2 million during third quarter 2004, a drop from the $34.8 million it reported a year ago. The company

  • New York & Company Retains Alliance as Credit Card Services Provider

    New York & Company, a women’s apparel marketer, has renewed its private label credit card service agreement with Alliance Data Systems Corp. The new deal runs through 2012.

  • Lillian Vernon Chooses Online Satisfaction Measurement Tool

    Lillian Vernon has picked ForeSee Results to measure customer satisfaction within its Web site, http://www.lillianvernon.com.