Chief Marketer Staff
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Xtra
11/11 McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s
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Agencies
DM Research: Prospects Look Good
Direct’s annual forecast survey shows profits, acquisition spending up
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Agency Moves
Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,
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Raising Santa Claus
The 1920s, 30s and 40s are generally regarded as the golden age of illustration in America. Artists prospered painting ads and point-of-purchase for all
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Agencies
Screen Test
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…
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Agencies
Travel Marketing: Invited Guests
Leading Hotels uses exclusivity to book members for loyalty program
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American Airlines, Scholastic Promote Reading
American Airlines joins Scholastic to promote the publisher’s sixth annual Scholastic Read for 2005 classroom reading initiative. This is the fourth year that American has sponsored the event. The Give the Gift of Reading promotion targets holiday …
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Agencies
Lincoln Dangling Trip to Super Bowl Parties
Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …