Chief Marketer Staff
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Above the crowd?
The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months
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Agencies
Kmart Readies Holiday Site, Sweeps
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities
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Agency Moves
Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,
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Sony Takes Holiday Greetings High Tech
Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. Holiday Wishes kiosks
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Agencies
Travel Marketing: Invited Guests
Leading Hotels uses exclusivity to book members for loyalty program
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American Airlines, Scholastic Promote Reading
American Airlines joins Scholastic to promote the publisher’s sixth annual Scholastic Read for 2005 classroom reading initiative. This is the fourth year that American has sponsored the event. The Give the Gift of Reading promotion targets holiday …
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Agencies
Lincoln Dangling Trip to Super Bowl Parties
Lincoln Mercury is dangling a trip to Jacksonville during Super Bowl weekend as part of its integrated marketing campaign for its 2006 Lincoln Mark LT luxury truck. The new Mark LT truck The “Jet to Jacksonville” sweeps begins today at Lincoln.com, …
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Agencies
AOL Joins Makeover Craze via Sweeps
America Online, Inc. has kicked off the AOL Digital Makeover Contest and Sweepstakes to help its members and consumers turn digital dreams into reality this holiday season. Consumers can enter the contest at Aol.com/digitalhome now through Feb. 16, 2005 …