Chief Marketer Staff
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Above the crowd?
The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months
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Agencies
What the Election Means to Direct Marketers
Ten things to consider when planning upcoming campaigns
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Agency Moves
Digitas, Boston, promoted Torrence Boone and Anne Drapeau to executive VPs and named Mark Beeching global executive creative director. The Republik, Durham,
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Agencies
Screen Test
While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…
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Agencies
Travel Marketing: Invited Guests
Leading Hotels uses exclusivity to book members for loyalty program
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Agencies
Selling Brand USA
A wiry-framed teenage boy walks up to a table in the Hauppauge (NY) High School lunch room, and asks Lt. Col. John W. Gillette of the U.S. Army if he
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Agencies
Home Equity DMers Urged to Mail More
Study suggests high-volume mailers that use tailored messages do better
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Agencies
Incredible Breakfast Offerings
WALT DISNEY PICTURES and Pixar Animation Studios have teamed with Kellogg Co. to bring The Incredibles to breakfast tables through month’s end. As kids