Chief Marketer Staff, Author at Chief Marketer

DIRECT Listline

The Makeover Maven: Something’s Missing From This Ad

Home Brew

Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

Agencies

Data Management: Data Deputies

Compilers discuss information stewardship in Direct’s first database roundtable

Agencies

BigTime SquarePants

In an episode of Nickelodeon’s animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely

Agencies

Kmart Readies Holiday Site, Sweeps

KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities

Sony Takes Holiday Greetings High Tech

Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. Holiday Wishes kiosks

Agencies

Travel Marketing: Invited Guests

Leading Hotels uses exclusivity to book members for loyalty program

Agencies

Direct Hit: Mysteries of the FTC

Happily ever after

All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies