Chief Marketer Staff

• Agencies

  The Makeover Maven: Something’s Missing From This Ad

   

• Client Side

  George Leon named executive VP-worldwide consumer marketing for Columbia Tristar Motion Picture Group, Culver City, CA. Michele Schuessler joined Sesame

• Agencies

  Home Brew

  Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

• Marketing for the 21st Century

  Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

• Sony Takes Holiday Greetings High Tech

  Sony will post shoppers’ holiday wishes to loved ones in interactive window displays of its 14 Sony Style retail stores this season. Holiday Wishes kiosks

• Agencies

  Direct Hit: Mysteries of the FTC

   

• Agencies

  Data Management: Data Deputies

  Compilers discuss information stewardship in Direct’s first database roundtable

• Agencies

  Home Equity DMers Urged to Mail More

  Study suggests high-volume mailers that use tailored messages do better

• Agencies

  BigTime SquarePants

  In an episode of Nickelodeon’s animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely

• Agencies

  What the Election Means to Direct Marketers

  Ten things to consider when planning upcoming campaigns