Chief Marketer Staff
-
Getting Personal
THE CLINCHER WAS THE GUY who called from a train in Italy. It’s proof that one woman looking for a few good dates can capture international attention.
-
Agencies
BigTime SquarePants
In an episode of Nickelodeon’s animated hit SpongeBob SquarePants, the optomistic yellow sponge who lives in a pineapple under the sea competed fiercely
-
Agencies
Swarovski Helps Trim Tree
CRYSTAL MAKER Swarovski brings Rockefeller Center into department stores for its holiday campaign. The jewelry and giftware company has created a tree-topper
-
Agencies
Kmart Readies Holiday Site, Sweeps
KMART CORP. has revamped its Web site for the holidays, with plans for a daily sweepstakes. The new site launched Nov. 18 with improved browsing capabilities
-
Agencies
Travel Marketing: Invited Guests
Leading Hotels uses exclusivity to book members for loyalty program
-
Happily ever after
All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies