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Chief Marketer Staff

  • Alcone Creates New Senior VP Post

    Alcone Promotion has hired Ray Gottschalk as senior VP-group account director, a new post at the Irvine, CA-based agency. Gottschalk will oversee new business and consult on promotions for current Alcone clients. He had been senior VP-account director …

  • Draft Names CFO

    Suzanne Welling Draft has named Suzanne Welling its chief financial officer, bringing the CFO post back in-house and formalizing Welling’s role. Welling has been overseeing Draft’s financial operations as senior VP-director of finance and business …

  • News Briefs

    SCHOLASTIC ENTERTAINMENT: has signed with Charles Flora Consumer Products, LLC, to introduce a line of Lavoris Kids oral care products featuring Clifford, The Big Red Dog. Starting this month, CVS gets exclusive distribution of the new line, which …

  • Agencies

    Wanted: Start-Ups in Need of Help

    Roger Boor had a problem. His corporate outsourcing operation, New Business Consultants, needed to be able to identify and reach new-born businesses in his Silicon Valley market at just the right moment: when they were growing. What made the situation more ironic was that Boor

  • Agencies

    Political Spin for the Rinse Cycle

    Success has a thousand fathers, the saying goes, but failure is an orphan. But in the case of Tom Bihn, a specialty maker of backpacks and carrier bags for laptops, no one

  • Agencies

    Growing Your Business without Breaking the Bank

    As a small business owner, you face a conundrum: you need new customers, but may not have the know-how and resources to acquire them. You could hire an expert to do it for you, but this option can become costly. Or you can do it yourself, with a little help from an information solutions provider and the Internet.

  • Agencies

    Live From NCDM: Tales of Database Buffoonery

    How many data miners does it take to build a model? More than you would think, judging by the stories told by Sam Koslowsky.

  • Agencies

    When to Send E-mail

    Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty

  • NY AG on Legal Eagles Watch List

    The New York Attorney General has caught the attention of the promotion industry after filing lawsuits against three major marketers in just six months over alleged violations of sweepstakes marketing practices. At least three prominent industry …

  • Phishing Attacks to Double by Next Year: Report

    (Direct Newsline)—Losses from fraudulent e-mail phishing attacks will total $137 million globally in 2004, estimates TowerGroup. Phishing occurs when fraudulent marketers pose as legitimate entities such as banks and convince consumers to reveal private …