Chief Marketer Staff

• Rob Jackson Joins Acxiom

  Database veteran Rob Jackson has joined Acxiom as Practice Leader of Customer Market Consulting. He will be part of Acxiom’s growing consulting practice, reporting to Alan Steele.

• Short Cuts

  Collectible Concepts Group Inc., based in Doylestown, PA, has signed a product licensing agreement with the National Football League to develop a new line of products to sell through direct response marketing, including online promotions.

• Letters to the Editor

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  Great column on Martha. However, although I am one of the women who maintains “solidarity” with her, the fact is that someone did lose scads of money — whoever bought the stock she unloaded before it tanked.

• List and Database News

  MKTG Services has been named manager of the Heart & Soul subscriber list, containing 240,186 names. Heart & Soul is a magazine for African American women.

• Wal-Mart Resumes Price Promotion; Coughlin to Retire

  Wal-Mart Stores is back to heavy price promotion to combat its slow start in holiday sales. Wal-Mart has begun a price-cut blitz with heavy ad support, an about-face from its earlier strategy to eschew its usual discounting. The chain usually runs heavy …

• Brown-Forman Follows Diageo Into NASCAR

  A second spirits company has signed as a NASCAR sponsor after the car racing series lifted its decades-long ban on such partnerships. The Jack Daniel’s Distillery has entered into an agreement with Richard Childress Racing (RCR) as the primary sponsor …

• Security Breaches: A PR Nightmare, Or Much Worse?

  Who’s managing your security protocol? The answer is: most company’s security responsibilities are either undefined or divided up between several departments, leaving plenty of room for costly mistakes or security breaches, a panel said during the …

• SpongeBob Thefts Not Part of Campaign

  Though dozens of inflatable SpongeBob SquarePants have recently been stolen from Burger King locations nationwide, the company says it’s no publicity stunt. “We’re very surprised by this,” said Eric Anderson of New York-based Coltrin & Associates, the …

• ESPN and Sprint Join Forces for Wireless Service

  ESPN will create the first national U.S. wireless phone service specifically targeted at sports fans. The new service, called ESPN Mobile, will launch in 2005. ESPN Mobile will offer fans sports programming and entertainment from ESPN on a mobile phone, …

• DMA Shakes Up Its Executive Staff

  (Direct Newsline)—John A. Greco, Jr., new CEO of the Direct Marketing Association, today announced his much-anticipated executive shake-up. Among the winners was DMA veteran Patricia Kachura, named as senior VP-ethics & consumer affairs. Another was Ken …