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Chief Marketer Staff

  • Championship Group Hires Exec VP-Promotions/Sponsorships

    Championship Group has hired Tony Hobson, a thirty-five year sports marketing and sales promotion industry veteran, as executive VP with responsibility for corporate promotions and sponsorship. Most recently, Hobson was a VP with Hope-Beckham Public …

  • News Briefs

    THE BLUE-GRAY ALL-STAR CLASSIC: has been cancelled for the second time in three years because it could not find a corporate sponsor. The Blue-Gray game was a Christmas tradition since 1978, featuring college seniors from teams that didn’t qualify for …

  • Agencies

    P&I Postscripts

    SEARS: is out with its newest gift card design: a gift card that doubles as a picture frame. Consumers can customize the card by inserting a family portrait or a picture of the gift intended for the recipient. NAPSTER AND BLOCKBUSTER ONLINE: have …

  • AOL Slashes 750 Jobs

    America Online Inc. Tuesday began cutting 750 jobs, more than half at the firm’s Northern Virginia headquarters, according to wire service reports.

  • Live From NCDM: For KinderCare, Segmentation is Child’s Play

    Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

  • Live From NCDM: How AT&T Refined Its Targeting

    This is a story about the age-old conflict between marketing and sales. It’s also about how the two sides came together to achieve some extraordinary things.

  • Live From NCDM: Dutch Firm Gives Control To Sales Reps

    Conventional wisdom states that millions can be made and businesses built through cross-selling. But it didn’t quite work that way for Spaarbeleg, a Dutch financial institution.

  • Mail Strike May Be Looming

    About 75 Kansas City area union truckers said they voted to go on strike because they were concerned about the safety of the mail.

  • Agencies Now Direct SEM Spending, Says Report

    Search engine marketing agencies now direct the majority of SEM spending in the U.S., according to a report from Jupitermedia Corp.

  • U.S. Mobile Phone Users Nix Wireless Directory

    A full 53% of mobile phone users are against the establishment of a nationwide directory of wireless numbers, according to a Truste survey.