Chief Marketer Staff
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Agencies
Oracle Sweeps Sends Winner to Space
It’s out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner …
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Bonds Home Run Promo On Hold
MLB and MasterCard International have reportedly cancelled plans for a marketing campaign that would have run during Barry Bonds’ chase at Hank Aaron’s all-time home run record. According to published reports, the talks was scraped after grand jury …
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Mail Strike May be Looming
(Direct Newsline)—About 75 Kansas City area union truckers said they voted to go on strike because they were concerned about the safety of the mail. According to news reports, the union members working for Mail Contractors of America the largest …
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Dave and Buster’s 3Q Revenue up 1.4%
Restaurant and entertainment company Dave & Buster’s, Inc. has reported third quarter revenue of $84.0 million, up 1.4% from $82.9 million one year ago. Food and beverage revenue increased 2.1% and amusement and other revenue increased 0.6%. Revenue …
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Roth Named 141 CEO
141 Worldwide has named veteran Rick Roth as CEO, overseeing its 80-plus offices worldwide. He is the first CEO for the agency since WPP Group bought 141 in 2003. Rick Roth 141’s five regional directors will report to Roth, including North America …
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News Briefs
NESTLÉ S.A.: plans to buy 49% of Wagner Tiefkuehlprodukte GmbH, a privately held German maker of frozen pizzas. The deal is expected to close Jan. 1 following regulator approval. SMITH & WESSON CORP.: has entered the recreational billiards market with a …
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Draft Taps Sansevero
Jim Sansevero Draft hired Jim Sansevero as senior VP-group account director in its New York City office. Sansevero will work on the Bank of America account for Draft, reporting to executive VP Liz Deutch, who oversees Bank of America work with …
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McCann Worldgroup Acquires Boede+Partners
McCann Worldgroup Acquires SaltLake City interactive agency
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Israel Eyes Do-Not-Direct-Market Bills
Israeli Knesset members propose do-not-DM bills