Chief Marketer Staff
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Einson Freeman Taps Adair
Robert Adair Einson Freeman has hired Robert Adair as director of new business development. He replaces Cory Kallet, who left the Upper Saddle River, NJ-based agency to become VP at executive search firm Cromwell Partners, New York. Adair had been …
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News Briefs
SNAPPLE: this January is introducing two diet iced tea creations: Diet Plum-A-Granate Iced Tea and Diet Lemonade Iced Tea, bringing Snapple’s diet portfolio to eleven flavors. FOX: has promoted several executives to executive VP to help manage future …
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Judge Rules Maryland Anti-Spam Law Unconstitutional
A Montgomery County Maryland judge has ruled that the state’s anti-spam law is unconstitutional because it seeks to regulate commerce outside the state, according to wire service reports.
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American Stock Exchange Threatens to Delist Hanover Direct
The American Stock Exchange has notified Hanover Direct Inc. that the cataloger and online marketer currently does not meet its listing standards.
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Capital One to Purchase Online Home Equity Loan Firm
Capital One Financial Corp. will acquire eSmartloan, an online home equity loan and mortgage provider, for $155 million in cash. Esmartloan is currently owned by the National Bank of Kansas City. The transaction is expected to close during the first quarter of 2005.
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Quebecor to Cut UK Workforce
Printer Quebecor World Inc. has begun exploring a layoff within its Corby, England plant.
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ESPN, Footlocker.com Join to Offer Catalog, Online Commerce Site
ESPN and Footlocker.com will jointly launch ESPN Shop, a catalog and e-commerce location that will offer athletic footwear, apparel and equipment.
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MRM Partners Announces Promotions
MRM Partners Worldwide has promoted three individuals to top management positions in three of its offices.
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InfoUSA Prepays $10 Million in Debt
Business and consumer information provider InfoUSA has prepaid $10 million in principal debt
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List and Database News
Lists for the direct response marketing industry