Author

Chief Marketer Staff

  • Einson Freeman Taps Adair

    Robert Adair Einson Freeman has hired Robert Adair as director of new business development. He replaces Cory Kallet, who left the Upper Saddle River, NJ-based agency to become VP at executive search firm Cromwell Partners, New York. Adair had been …

  • News Briefs

    SNAPPLE: this January is introducing two diet iced tea creations: Diet Plum-A-Granate Iced Tea and Diet Lemonade Iced Tea, bringing Snapple’s diet portfolio to eleven flavors. FOX: has promoted several executives to executive VP to help manage future …

  • Judge Rules Maryland Anti-Spam Law Unconstitutional

    A Montgomery County Maryland judge has ruled that the state’s anti-spam law is unconstitutional because it seeks to regulate commerce outside the state, according to wire service reports.

  • American Stock Exchange Threatens to Delist Hanover Direct

    The American Stock Exchange has notified Hanover Direct Inc. that the cataloger and online marketer currently does not meet its listing standards.

  • Capital One to Purchase Online Home Equity Loan Firm

    Capital One Financial Corp. will acquire eSmartloan, an online home equity loan and mortgage provider, for $155 million in cash. Esmartloan is currently owned by the National Bank of Kansas City. The transaction is expected to close during the first quarter of 2005.

  • Quebecor to Cut UK Workforce

    Printer Quebecor World Inc. has begun exploring a layoff within its Corby, England plant.

  • ESPN, Footlocker.com Join to Offer Catalog, Online Commerce Site

    ESPN and Footlocker.com will jointly launch ESPN Shop, a catalog and e-commerce location that will offer athletic footwear, apparel and equipment.

  • MRM Partners Announces Promotions

    MRM Partners Worldwide has promoted three individuals to top management positions in three of its offices.

  • InfoUSA Prepays $10 Million in Debt

    Business and consumer information provider InfoUSA has prepaid $10 million in principal debt

  • List and Database News

    Lists for the direct response marketing industry