Chief Marketer Staff

• Jones Soda Teams with Michigan State University

  Jones Soda Co. has partnered with the Michigan State University Student Alumni Foundation to create customized sodas for the college. The “Sparty” program includes two flavors of Jones soda— Apple and Cream Soda—reflecting the green and white colors of …

• Einson Freeman Taps Adair

  Robert Adair Einson Freeman has hired Robert Adair as director of new business development. He replaces Cory Kallet, who left the Upper Saddle River, NJ-based agency to become VP at executive search firm Cromwell Partners, New York. Adair had been …

• News Briefs

  SNAPPLE: this January is introducing two diet iced tea creations: Diet Plum-A-Granate Iced Tea and Diet Lemonade Iced Tea, bringing Snapple’s diet portfolio to eleven flavors. FOX: has promoted several executives to executive VP to help manage future …

• Judge Rules Maryland Anti-Spam Law Unconstitutional

  A Montgomery County Maryland judge has ruled that the state’s anti-spam law is unconstitutional because it seeks to regulate commerce outside the state, according to wire service reports.

• American Stock Exchange Threatens to Delist Hanover Direct

  The American Stock Exchange has notified Hanover Direct Inc. that the cataloger and online marketer currently does not meet its listing standards.

• Capital One to Purchase Online Home Equity Loan Firm

  Capital One Financial Corp. will acquire eSmartloan, an online home equity loan and mortgage provider, for $155 million in cash. Esmartloan is currently owned by the National Bank of Kansas City. The transaction is expected to close during the first quarter of 2005.

• Quebecor to Cut UK Workforce

  Printer Quebecor World Inc. has begun exploring a layoff within its Corby, England plant.

• ESPN, Footlocker.com Join to Offer Catalog, Online Commerce Site

  ESPN and Footlocker.com will jointly launch ESPN Shop, a catalog and e-commerce location that will offer athletic footwear, apparel and equipment.

• MRM Partners Announces Promotions

  MRM Partners Worldwide has promoted three individuals to top management positions in three of its offices.

• InfoUSA Prepays $10 Million in Debt

  Business and consumer information provider InfoUSA has prepaid $10 million in principal debt