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Chief Marketer Staff

  • Care Bears Adorn Frozen Desserts

    CoolBrands International will launch Care Bears frozen desserts next year through a licensing deal with American Greetings. More Care Bears goodies launch later this year First up are ice cream sandwiches, embossed with different Care Bears …

  • Fraleigh Leaves GM for Sara Lee

    Sara Lee Corp. has hired CJ Fraleigh in the new position of chief customer and marketing officer, effective next month. Fraleigh joins Sara Lee from General Motors, where he had worked as general manager for the $29 billion GMC-Buick-Pontiac division …

  • Estée Lauder Gets a New COO

    Dan Brestle Estée Lauder Cos. has named Dan Brestle, COO, a position vacated when William P. Lauder was named president and CEO last July. Brestle had been group president and has been with the company for 25 years. In his new role, he will be …

  • Mervyn’s Names Leto President

    Department store chain Mervyn’s has hired Rick Leto as president-chief merchandising officer, effective Jan. 5, 2005. Leto will oversee marketing, merchandising, product development, strategic planning and allocation for the 257-store chain. Leto had …

  • News Briefs

    PEPSI: will be the title sponsor of the 2005 United Hockey League All-Star Classic, which will be played January 24 in Glens Falls, NY. The game will pit Team Pepsi vs. Team Mountain Dew, marking the first time in pro hockey history that the teams are …

  • Scholastic is Back on Profit Track

    Educational publisher Scholastic Corp., though its numbers are still down for the year to date, reported a 9% jump in second-quarter net income—to $72.7 million.

  • Steve Blamer Named CEO of FCB

    The Interpublic Group has named Steve Blamer as CEO of and president of Foote Cone & Belding Worldwide. He replaces Brendan Ryan, who will continue as FCB’s chairman.

  • Weight-Loss Patch DMer Settles With FTC

    A direct marketer of a purported weight-loss patch has settled FTC charges that it made false claims about the product.

  • Old Glory Founder Buys Back Catalog Business

    The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website.

  • AccuData America Appoints Montague

    AccuData America, a provider of compiled data and related services, has named Jim Montague director of sales for the travel, retail and hospitality markets in its Premier division.