Chief Marketer Staff, Author at Chief Marketer

Short Cuts

Green Mountain Coffee Roasters has launched an enhanced commercial Web site at http://www.greenmountaincoffee.com

Mail Stream: A Report on Incoming Direct Mail

PajamaGrams for the Holidays Looking for the perfect gift for the holidays? PajamaGram’s Christmas 2004 catalog suggests you “Send Comfort & Joy!” The Vermont Teddy Bear Company spin-off features 48 pages of pajamas for men and women, as well as robes, …

Agencies

The Future of Trade Shows

The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. “These are the good old days,” he said.

Symantec to Acquire Veritas

Symantec Corp. said it will acquire Veritas Software Corp. in an all-stock transaction worth roughly $13.5 billion, creating what some reports called the world’s fourth largest software company. It will have combined revenue of roughly $5 billion in fiscal 2006, according to Symantec.

Pitney Bowes Acquires Groupe MAG

Pitney Bowes Inc. has acquired Groupe MAG, a French distributor of commercial printing finishing equipment, for an undisclosed sum.

Computer Associates Taps Interpublic

Computer Associates International Inc., a software developer, has tapped Interpublic Group to handle its global marketing and advertising.

R.R. Donnelley to Buy Back Stock

R.R. Donnelley & Sons Co., Chicago, has been given the go-ahead by its board of directors to acquire up to $300 million of its outstanding common stock. The stock would have to be repurchased by Dec. 31, 2006.

Interline Brands Sets IPO Price

Interline Brands Inc. has set the per-share price of its initial public offering at $15. The shares will trade on the New York Stock Exchange under the ticker symbol