Chief Marketer Staff
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U.S. Brands Hurt by Foreign Policy
U.S. Brands Hurt by Foreign Policy
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Health Sciences Group to Purchase Swiss Research
Health Sciences Group, Inc. has signed an agreement to acquire Swiss Research, Inc.
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Vermont Teddy Bear Generates 29% Increase in Holiday Orders
The Vermont Teddy Bear Co. received 105,000 orders for its BearGrams, PajamaGrams, TastyGrams and Calyx & Corolla products between Dec. 1 and Dec. 26, compared with 81,000 orders last year.
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CGI to Acquire Search Services Firm Proceed Interactive
CGI Holding Corp will acquire Meandaur Inc., which does business as Proceed Interactive.
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Shoppers Increasingly Pre-Research Retail Purchases Online
Forty-three percent more shoppers used retailers’ web sites to look at items to buy in stores during the 2004 holiday season compared to last year, according to CrossMedia Services Inc.
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Agencies
General Mills Customizes Diet Plans
General Mills kicks off the new year with a weight management program tailored to individual consumers.
Mills also will give a total of $500,000 to retailers to partner with non-profits that run health, nutrition and fitness programs. This is the first time that the General Mills Foundation is distributing grants through retailers.
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The Lukens Company Promotes Pasi to VP of Business Development
The Lukens Company has promoted Peter Pasi to senior advisor and vice president of business development. Pasi had previously been the company’s creative director.
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MeritDirect Offers New Legal Publication File
Dolan Media has awarded list management of its Lawyers Weekly postal master file to MeritDirect. The 33,449-name file is new to the market, and carries a base price of $150 per thousand names.
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List and Database News
Hollywood Life E-Mail List This newly available list offers 79,199 subscribers to this entertainment magazine. Selections: Age, gender, income, interest, state/SCF/ZIP Price: $150/M Contact: Merit Direct, 914-368-1019 Westgate Resorts Postal, e-mail and …