Chief Marketer Staff
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Links
J. Schmid & Associates A full-service provider of catalog creative solutions, catalog marketing strategy and execution, catalog analysis and planning, catalog consulting and comprehensive catalog development services. Lewis Enterprises Herschell Gordon …
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Agencies
Direct From Muldoon: Serious Competition or Opportunity?
Something very interesting is going on: Magazines are becoming catalogs and catalogs are becoming magazines. This is nothing like the magalogs of days gone by that simply added some editorial to a standard catalog.
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Agencies
Financial Services: Making Change
CRM and an enterprisewide database enable MainSource to shift its focus to serving multiple customer needs
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Digital
Driving for the Green With SEM
When Brandon Whildin joined DeKalb, IL-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence. Diamond had been importing and selling golf club components — heads, shafts and grips — for about seven years by that time. Business was conducted mostly over the phone and dealt in volume-discount sales to small or midsize club makers. It also was extremely seasonal.
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Digital
Shopping around
Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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Agencies
Crowd Control
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,