Chief Marketer Staff
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Agencies
Cingular launches phone-film contest
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting
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Agencies
Getting Ready
This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.
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Agencies
Volkscycle
My late mother was the most incredibly optimistic person I’ve ever known. A favorite family story, illustrative of her nature, is the one about the time
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Agencies
Financial Services: Making Change
CRM and an enterprisewide database enable MainSource
to shift its focus to serving multiple customer needs -
Agencies
Call Center Technology: Image on the Line
Reinforcing brand essence can be part of any contact center strategy
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Creative Showcase
CLIENT Coca-Cola, Atlanta, GA AGENCY Driving Impressions, Seattle, WA Coke is transforming some of its fleet of tractor trailer trucks into moving billboards
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Agencies
Direct Mail: Saluting a Hero
Great account management is the key to great direct mail creative