Author
Chief Marketer Staff
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Agencies
Volkscycle
My late mother was the most incredibly optimistic person I’ve ever known. A favorite family story, illustrative of her nature, is the one about the time
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Agencies
National Impact
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
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The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
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Agencies
Getting Ready
This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.