Author

Chief Marketer Staff

  • Home Depot, Discovery Channel Hype Home Giveaway

    The Home Depot, Discovery Home Channel and Meredith Corp.’s Better Homes & Gardens will this month break a 10-month, multi-pronged campaign to build and give away a home.

  • List and Database News

    Mailing lists for rent

  • Links

    J. Schmid & Associates A full-service provider of catalog creative solutions, catalog marketing strategy and execution, catalog analysis and planning, catalog consulting and comprehensive catalog development services. Lewis Enterprises Herschell Gordon …

  • Links

    J. Schmid & Associates A full-service provider of catalog creative solutions, catalog marketing strategy and execution, catalog analysis and planning, catalog consulting and comprehensive catalog development services. Lewis Enterprises Herschell Gordon …

  • Child’s Play for KinderCare

    Learning services firm improves its direct mail targeting

  • National Impact

    Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks

  • Volkscycle

    My late mother was the most incredibly optimistic person I’ve ever known. A favorite family story, illustrative of her nature, is the one about the time

  • The Idea Makers

    PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product