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Chief Marketer Staff

  • Chevrolet Signs Fishing Deal

    The International Game Fish Association has announced that Chevrolet has become the official automotive group of the fishing conservation and record-keeping organization. As a platinum sponsor, Chevrolet will join the IGFA and its affiliation of …

  • Seniors Spend More on Food for Home

    Older consumers spend $101 billion on food eaten at home, earmarking more of their food budget for meals at home than the general population does. Seniors 65-74 spend 8.9% of their income on food consumed at home, compared to an average 7.6% for the …

  • Consumers Provide More Data to Trusted Companies

    (Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by …

  • EastWest Hires Richter for L.A. Office

    Shirley Richter EastWest Creative has hired Shirley Richter as VP-group director, a new post for the agency’s Los Angeles office. Richter had been director of promotions marketing at Paramount Home Entertainment, Los Angeles. She will manage …

  • News Briefs

    BANK OF AMERICA: has signed an agreement to remain the official bank of the San Francisco Giants and SBC Park through 2010. The new agreement includes increased stadium signage, a role as the presenting sponsor of Junior Giants Baseball for children …

  • Live from DMCNY: At 150 Days, Greco’s State of the DM Industry

    What do Direct Marketing Association members want from the organization? Research; government representation; networking opportunities that will grow their business; and education in direct and interactive marketing, according to president and CEO John A. Greco.

  • ATA, DMA Comment on Safe Harbor for Abandoned Calls

    The American Teleservices Association and the Direct Marketing Association jointly requested that the Federal Trade Commission adopt the less-stringent restrictions on call abandonment that were proposed by the Federal Communications Commission.

  • Nautilus Rolls Out New Catalog

    The Nautilus Group has launched a full-scale catalog effort for its line of home-based fitness products.

  • Employment Picture Looks Good, Per Bernhart Executive Survey

    Nearly three-quarters of all direct marketing companies anticipate adding staff this winter, according to a quarterly employment survey. The strongest demand is for the sales, account management, analytics and database disciplines, according to Jerry Bernhart, president of Bernhart Associates Executive Search, which coordinates the survey.

  • FTC Takes Action Against Porn Spammers

    The Federal Trade Commission has filed a complaint against ten individuals and corporate entities which, acting collectively, have sent unsolicited sexually explicit e-mails in violation of the Can-Spam Act, the Adult Labeling Rule, and the FTC Act.