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Chief Marketer Staff

  • Seniors Spend More on Food for Home

    Older consumers spend $101 billion on food eaten at home, earmarking more of their food budget for meals at home than the general population does. Seniors 65-74 spend 8.9% of their income on food consumed at home, compared to an average 7.6% for the …

  • Consumers Provide More Data to Trusted Companies

    (Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by …

  • EastWest Hires Richter for L.A. Office

    Shirley Richter EastWest Creative has hired Shirley Richter as VP-group director, a new post for the agency’s Los Angeles office. Richter had been director of promotions marketing at Paramount Home Entertainment, Los Angeles. She will manage …

  • News Briefs

    BANK OF AMERICA: has signed an agreement to remain the official bank of the San Francisco Giants and SBC Park through 2010. The new agreement includes increased stadium signage, a role as the presenting sponsor of Junior Giants Baseball for children …

  • Live from DMCNY: At 150 Days, Greco’s State of the DM Industry

    What do Direct Marketing Association members want from the organization? Research; government representation; networking opportunities that will grow their business; and education in direct and interactive marketing, according to president and CEO John A. Greco.

  • ATA, DMA Comment on Safe Harbor for Abandoned Calls

    The American Teleservices Association and the Direct Marketing Association jointly requested that the Federal Trade Commission adopt the less-stringent restrictions on call abandonment that were proposed by the Federal Communications Commission.

  • Nautilus Rolls Out New Catalog

    The Nautilus Group has launched a full-scale catalog effort for its line of home-based fitness products.

  • Employment Picture Looks Good, Per Bernhart Executive Survey

    Nearly three-quarters of all direct marketing companies anticipate adding staff this winter, according to a quarterly employment survey. The strongest demand is for the sales, account management, analytics and database disciplines, according to Jerry Bernhart, president of Bernhart Associates Executive Search, which coordinates the survey.

  • FTC Takes Action Against Porn Spammers

    The Federal Trade Commission has filed a complaint against ten individuals and corporate entities which, acting collectively, have sent unsolicited sexually explicit e-mails in violation of the Can-Spam Act, the Adult Labeling Rule, and the FTC Act.

  • USPS BOG Names Chairman and Vice Chairman

    The Board of Governors of the U.S. Postal Service has named James C. Miller III of Virginia chairman and Alan C. Kessler vice chairman for 2005