Chief Marketer Staff

• Agencies

  Virgin Digital and Foot Locker Announce Sweepstakes

  Virgin Digital, the digital entertainment platform of the Virgin Group Ltd., and Foot Locker, Inc., announced a promotion and sweepstakes to offer exclusive content from Island Def Jam artists LL Cool J, Ludacris and Ja Rule, all via Virgin Digital …

• Musselman’s Targets Musclemen

  Musselman’s Apple Sauce targets resolution-makers with a health and wellness on-pack offer. On-pack: health club guest passes The Musselman’s Guest Pass promotion puts health-club guest passes on packages of apple sauce. The passes are good for two …

• UBS And The Players Championship Forge Partnership

  Financial firm UBS has signed a long-term agreement to become an exclusive partner of The Players Championship PGA Tour stop. Terms of the agreement were not disclosed. The PGA Tour said the relationship will provide UBS with an integrated marketing …

• Dairy Association Plates Up Super Bowl Offer

  The American Dairy Association and National Dairy Council will play out a Super Bowl promo for its ongoing 3-A-Day campaign. The Super Bowl XXXIX 3-For-All retail promo centers on a self-liquidating offer for a football-shaped cheese board with the logo …

• Peppers & Rogers Taps Conlon

  Ginger Conlon Peppers & Rogers Group has hired Ginger Conlon as editor-in-chief of 1to1 Media, a new post at the media arm of the direct-marketing consultancy. Conlon will oversee Peppers & Rogers’ flagship 1to1 Magazine and its online publications …

• AMD Extends Tech Agreement with Lance Armstrong

  AMD has announced an extended technology sponsorship agreement with Lance Armstrong and the newly unveiled Discovery Channel Pro Cycling Team. The Discovery Channel Pro Cycling Team, formerly known as the USPS Pro Cycling Team, includes 28 cyclists from …

• News Briefs

  DENTYNE ICE: gets a new flavor this month, Vanilla Chill. Twelve-piece packs of the gum will sell for 99 cents; triple-packs (36 pieces) will sell for $1.99. Marketing support includes sampling and ads targeting young trendsetters. Cadbury Adams USA, …

• Wal-Mart Uses Mail to Drum Up Store Opening Support

  Retail giant Wal-Mart has begun a direct mail campaign to help build support for two proposed supercenter stores

• FTC Postpones New CAN-SPAM Rule Effective Date

  The Federal Trade Commission has pushed back the effective date of new provisions of the CAN-SPAM from Feb. 18 to March 28.

• EFunds Acquires ClearCommerce Corp for $19 Million

  EFunds Corp., a provider of electronic payment services, will acquire ClearCommerce Corp., a fraud prevention and payment processing systems provider for $19.4 million.